OUR COMPANY
At Boehringer Ingelheim we develop breakthrough therapies that improve the lives of both humans and animals. Founded in 1885 and family-owned ever since, Boehringer Ingelheim takes a long-term perspective. Now, we are powered by 52,000 employees globally who nurture a diverse, collaborative and inclusive culture. We believe that if we have talented and ambitious people who are passionate about innovation, there is no limit to what we can achieve.
WHY THIS IS A GREAT PLACE TO WORK
Boehringer Ingelheim has been recognised as a Top Employer in the UK. Being certified as a Top Employer confirms our dedication to a better world of work, delivered through excellent HR policies and people practices. To learn more visit: https://www.boehringer-ingelheim.co.uk/careers/uk-careers/why-great-place-work
THE POSITION
We are currently looking for an experienced Brand Manager to join our Pet Team.
You will shape and develop highly effective brand strategies and execute tactical marketing plans to ensure the achievement of market share, sales and profitability targets of core focus brands within a given expenditure level and timescale. You will discover and act on market information, help BI to become the preferred partner for our customers, and ensure that the respective brand achieves sustained market-leading performance.
This is Head Office position that requires a minimum of 2 days per week onsite in Bracknell.
TASKS & RESPONSIBILITIES
- Lead on the development and implementation of tactical marketing plan and product related communication, aligned with global as appropriate. Ensure that the marketing mix (product, pricing, placement, promotion) plan and tactics are adequately adapted to each sales channel's requirements, including online.
- Liaise with other sales and marketing colleagues as necessary to ensure fit of activities into the sales activity plan. Roll out activities to colleagues and ensure understanding of activity. Monitor and review success of activities. Adapt marketing activities where appropriate
- Produce accurate and timely forecasts, budgets and market share information in consultation with the management team and sales force. Operate the necessary control/feedback mechanisms and recommend timely and appropriate action in order to achieve marketing and financial objectives.
- Produce and present Brand & Business reviews to Senior Management, including Regional Marketing.
- Management and tracking of advertising & promotions budget and spending, with an evaluation of effectiveness
- Maintain required knowledge of the market and competitor activities. Produce frequent market reports and competitor analysis information. Instigate relevant activities as necessary.
- Further develop the Company and brand image though building positive relationships with relevant external bodies, key influencers and opinion leaders within the industry and profession, addressing meetings and attending conferences and general ‘customer liaison’ at all levels.
REQUIREMENTS
- Strong commercial focus
- Relevant market experience essential, including Digital
- Experience of managing an Animal Health brand
- Proven experience of managing budgets
- Excellent project management skills, with the ability to juggle deadlines and multi-task
- Knowledge of different marketing channels and tactics and the merits and drawbacks of each
- Cross-function project leadership including experience of complex projects (e.g. launches, channel changes, re-positioning)
- Highly creative and takes the initiative
- Excellent communication and influencing skills
WHY BOEHRINGER INGELHEIM?
With us, you can grow, collaborate, innovate and improve lives.
We offer challenging work in a respectful and friendly global working environment surrounded by a world of innovation driven mindsets and practices. In addition, learning and development for all employees is key, because your growth is our growth. We offer an agile work environment where we have been able to learn and adapt throughout the Covid Pandemic. We also offer a competitive salary, generous amount of vacation time, numerous benefits towards your wellness & financial health and work-life balance. To learn more about what benefits could be waiting for you, please visit our Career area.
Boehringer Ingelheim is an equal opportunity global employer who takes pride in maintaining a diverse and inclusive culture. We embrace diversity of perspectives and strive for an inclusive environment, which benefits our employees, patients and communities.
Want to learn more? Visit https://www.boehringer-ingelheim.com/
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