Job Description
Marketing Manager
Job Summary:
As Marketing Manager, you will create and execute Gym King’s marketing vision to ensure our community feels valued and connected. You will be responsible for developing and executing marketing strategies across brand, product, and partnerships with a specific focus on social media channels.
The role is full time within working hours of 9am – 5pm Monday to Friday. You will be required to work closely with the Trading, Brand, CRM and Marketing team.
Tasks, duties & responsibilities:
- Responsible for managing the Gym King’s marketing output with a specific focus on social media channels; Instagram, Facebook, TikTok, Twitter, and YouTube
- Lead aspects of developing and executing marketing strategies across brand, product, and partnerships against our marketing calendar
- Develop and execute influencer outreach programme with support from other members of the team
- Build an organic social discipline, creating a long-term and cost-effective solution to building brand awareness, driving new customer growth and ongoing loyalty and engagement
- Briefing and managing content assets (primarily stories & feed posts)
- Working with the team to own the brand voice across marketing channels so that it is consistent and reflects our brand positioning and serves both brand and audience needs.
- Analysis of cultural, community, media, and market trends to inform strategic and creative development for content.
- Lead measurement plan to ensure that the content strategy is evaluated correctly and demonstrates business and brand value
- Remaining reactive to key events, customer moments, national days, and TV relevant to our audience
- Identifying creative opportunities, briefing & capturing content, and attending shoot days
What you’ll need:
- Professional experience in marketing or social media management in an agency or in-house (minimum of 2 years)
- Experience in managing a marketing or social media team with ability to scale team growth
- Proven ability in developing marketing & social content strategies for brands to meet the needs for their business and target audiences
- Experience in briefing & managing content assets
- Advanced knowledge of all major social media platform and publishing & analytic tools
- Dynamic communication skills with the ability to think strategically
- Great problem-solving skills and ability to troubleshoot quickly
- Team player, kind and brings positive attitude
Desirable:
- Skills in Photoshop, Premier Pro, Canva and photography
Gym King values:
- Fearless
- Focussed
- Driven
- Resilient
- Team Player
The successful candidate will demonstrate behaviours that are aligned to these values.
Benefits
- Basic salary of £30,000 - £35,000 p/a dependent upon experience
- 25 days holiday (plus bank holidays)
- Free onsite parking
- Relaxed and friendly working environment
- 40% Gym King discount for staff, friends & family
- 10 days sick pay (after 12 months service)
- Hybrid working (1 in 5 days)
- Up to 50% discount on JD Gym membership
- Staff shop with heavily discounted sample Gym King products
Function: Marketing
Responsibility: Support all aspects of Brand & Marketing
Reports to: Brand Manager
Location: Leeds (Colton) 2mins from Junction 46 – M1, 20mins from Leeds Station
Job Types: Full-time, Permanent
Salary: £30,000.00-£35,000.00 per year
Benefits:
- Casual dress
- Company events
- Employee discount
- Free parking
- Gym membership
- On-site parking
- Sick pay
- Store discount
- Work from home
Schedule:
Ability to commute/relocate:
- Leeds: reliably commute or plan to relocate before starting work (required)
Education:
Experience:
- Digital marketing: 2 years (required)
- Social media management: 2 years (required)
Licence/Certification:
- Driving Licence (required)
Work authorisation:
- United Kingdom (required)
Willingness to travel:
Work Location: In person
Application deadline: 17/03/2023