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Social Media Manager

Job Description

Do you want to join an expert, creative team working to deliver our national social media strategy?

The Campaigns and Social Media Team are responsible for delivering NHS England’s national marketing campaigns; and social media activity. We are looking to fill a vacancy to help manage the development and delivery of our social media strategy and management of our social media channels.

This is an exciting role working with some of the best social media and communications professionals in the country. You will need to have experience of working in social media and communications, which must include experience of managing social media strategies and extensive knowledge of a wide range of social media platforms. You will have used audience insights to develop engaging content. You will also have staff management skills and must have the ability to think creatively and work collaboratively.

Please note that the reason for the fixed term of your contract is: short term vacancy.

• Supporting the delivery of the social media strategy for NHS England.
• Managing the strategic development and delivery of NHS England’s social media platforms, including content production, ensuring the use of clear, inclusive and impactful language that is tailored for audiences and social media channels.
• Having editorial responsibility for content disseminated via our corporate social media channels, ensuring that it conforms to our visual identity and house style and is in line with wider messaging
• Lead responsibility for ensuring the organisation adopts a consistent tone and style in all written communications
• Supporting evaluation processes, following the Cabinet Office best practice evaluation framework processes, to measure inputs, outputs, outtakes and outcomes, of NHS England social media strategy and platforms to ensure continually improvement of the quality and effectiveness of activity.
• Line managing Social Media Officers and supporting team members, ensuring that: high quality standards are achieved across all areas of their work.
• Working with other colleagues across the Communications team, including the Media, Stakeholder and Internal Communications teams – led by data and evidence to proactively share and integrate the most relevant and compelling content.
• Working with stakeholders, including social media influencers and social media managers in regional and local teams and colleagues in other national health and social care organisations.

• Contribute to performance improvement, taking a lead for identified areas.
• Provide coordination of and participate in relevant working groups and provide project advice, expertise and support where requested.
• Provide relevant and timely specialist advice and guidance on own portfolio.
• Work with members of the team to investigate the causes of any variance from plan and proactively contribute to the implementation of solutions.
• Management of a risk and issues tracking mechanism and the resolution and escalation processes.

• Provide regular reporting on the targeting of resources and monitoring their implementation from a value for money perspective.
• Provide oversight and monitoring of all aspects of team budgets or manage budgets as required.
• Ensure project expenditure is monitored accordingly.

• Take a lead in the coordination of training, development and recruitment activity across the team.
• Manage staff, undertaking appraisals, and managing any employee relations issues.

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