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Job Description

Digital marketing involves the promotion of products and services through a variety of digital channels, using the internet and mobile technology. Push and pull marketing techniques are applied, targeting consumers both directly and indirectly.

As a digital marketer, you will need to:

• Write and dispatch email and social media marketing campaigns

• Provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)

• Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums

• Design social media visuals

• Communicate with clients, affiliate networks and affiliate partners

• Conduct market and keyword research

• Contribute to social media engagement and brand awareness campaigns

• Use web analytics software to monitor the performance of client websites and make recommendations for improvement

• Contribute to company and industry blogs and manage e-communications

• Develop and integrate content marketing strategies

• Keep up to date with current digital trends

• Manage the contact database and assist with lead generation activities

Skills

You will need to have:

• Must be fluent in Mandarin

• Strong verbal communication skills for articulating ideas to colleagues and clients

• Excellent written communication skills for producing high quality content

• Attention to detail and accuracy

• The ability to work independently and flexibly

• The capacity to prioritise and work across multiple projects

• The ability to work as part of a team

• Organisational skills with the ability to deliver a high volume of quality work

• Creative skills for contributing new and innovative ideas

• The ability to work well under pressure and meet deadlines

• Networking and analytical skills

• Knowledge of existing and emerging social media platforms

• Excellent IT skills.

Requirements