Supporting paid social channels (Facebook Ads, Twitter Ads, and Snap Ads) across performance and branding objectives.
Optimising performance marketing investment based on data and channel to improve overall performance.
Managing the end-to-end implementation including set-up, management, analytics, tracking and reporting of paid marketing accounts.
Supporting the day-to-day execution and optimisation of paid marketing campaigns across the bet365 business lines.
Working towards a clear paid marketing strategy, working with the relevant platforms on a test and refine approach, which delivers on the key KPIs.