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Head of Marketing

Salary: Competitive

Hours: Full time - 35 hours

Contract: Permanent

Location: Hybrid Working (Head Office, West Bromwich)

The West Brom are looking to recruit a full time Head of Marketing. This is a new role within the Marketing family and is here to help deliver the West Brom’s purpose-led strategy through development and delivery of the brand and marketing strategy.

The purpose of the role is to develop and implement a brand and marketing strategy and develop the marketing function to deliver it. The role combines strategic marketing thinking with commercial acumen and customer insight, and a strong ability to deliver through people. A full knowledge of the marketing mix is preferable, with experience in digital marketing, proposition development, retail/channel marketing, CRM and brand and comms highlight desirable. You will have worked with 3rd party agencies and be able to adapt ideas to the needs of a medium-sized business.

Key Responsibilities:

• Lead and grow a talented marketing team, inspiring passion and further developing an enriching working environment
• Developing the Society’s annual brand and marketing strategy. Particular focus on developing lifecycle, digital, social media and PR approaches
• Analyse customer insights through the CRM and ensure our customers are getting the best value through their life cycle
• Identify strategies to reach new market sectors in order to execute business growth (through acquisitions, brokers, innovative methodologies etc)
• Work closely across departments to identify opportunities for growth and lead generation processes
• Managing external partners, internal stakeholders and marketing agencies for key projects, products and services for strategic output.

Skills and Experience Required:

• A minimum of 8-10 years marketing experience
• Experience managing, leading and growing marketing teams
• Exposure of working in a B2B and B2Cenvironment
• Ideally knowledge across all areas of the marketing mix– Digital Marketing, Social Media, CRM, Data Insight, PR, Branding, Channel/retail
• A strategic and innovative thinker
• Experience of managing C-Suite level conversations and relationships

What’s in it for you?

We wholeheartedly believe that our people are our greatest asset, that’s why in addition to your salary you will be rewarded with a wide range of other benefits:

• Generous annual leave starting at 25 days + 8 bank holidays, (pro rata)
• Pension scheme where we will augment your contribution by 0.6% (Up to 10.6%)
• Social club membership – dozens of discounts available for a wide variety of family days out and events
• Performance related pay scheme
• Corporate health plan with the option to include family members
• Discounted travel cards
• West Brom staff car scheme
• Life assurance provided by the Society at 4 times your salary

When we say our people are the West Brom’s biggest asset that doesn’t mean just viewing them as employees. We also recognise they have a life outside work, one that has responsibilities and rewards which the Society respects and supports in ways that aim to bring the best out of them. We operate flexible/hybrid working at our Head Office, our Recruitment team will be happy to share further details of this with you if you are interested in applying for a role.

Why choose the West Brom?

At the West Brom we appreciate that our employees are unique individuals with differing needs depending on their specific circumstances and stages in life. When we say our people are the West Brom’s biggest asset that doesn’t mean just viewing them as employees. We are proud of our heritage and absolutely believe that the West Brom is a great place to work.

The West Brom are a Disability Leader employer and encourage disabled applicants and applicants from diverse backgrounds to apply. We will consider requests to make adjustments to our recruitment process and offer a guaranteed interview to disabled applicants meeting the essential criteria. Should you require assistance please do not hesitate to email careers@westbrom.co.uk.

Check out our careers page to find out more about our culture, values and benefits. https://www.westbrom.co.uk/careers. If you share our values and our enthusiasm, then you will find a home at the West Brom.

Do it today and click apply!

*Please note – We reserve the right to withdraw our adverts earlier than the original published expiry date, therefore if you are interested please submit your application as soon as possible*

Head Office: 2 Providence Place West Bromwich B70 8AF. www.westbrom.co.uk The West Brom is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and Prudential Regulation Authority. Register no. 104877. ‘the West Brom’ is a trading name of West Bromwich Building Society.