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Marketing Assistant

Job Description

In the role of Marketing Assistant, you’ll support the Marketing Director in creating marketing deliverables and tailoring all marketing activity to help more accountants and bookkeepers find PF and get the marketing support they need and want.

Success is defined by an improvement in core marketing numbers.

Your priorities will be focused on increasing:
1. Number of monthly website visitors
2. Number of organic search referrals
3. Social media engagement (with a specific focus on LinkedIn)

You’ll join a team of 18 people, and will work together with the Marketing Director, Sales Director and our Client Manager team to deliver on our ambitious company targets.

What's in it for you

• Primarily remote based role with more in-person meets to begin with
• Flexibility of working times (you may need to adapt your working schedule to fit our global teams at times)
• An amazing team to support you: people who love what they do, love this company, and care for each other
• Stretch yourself creatively: we’ll help you focus on doing the things you love best
• Opportunity to travel, attend events, meet with clients and team

• To increase monthly website visitors = Number of monthly website visitors
• To impact more people finding PF organically = Number of organic search referrals
• To impact engagement numbers across social media platforms (LinkedIn & Instagram) = Average views & likes/comments

• Communication: both within the team and with our clients/audience
• Have an understanding of audience-led marketing i.e. understanding audience needs and how to market services as solutions
• Moderate level of content writing skills (social posts & marketing emails)
• Ability to present key marketing metrics
• Manage and report on marketing campaigns
• Basic WordPress experience – able to make small updates
• Moderate knowledge of and experience in SEO
• Social media skills (platforms, optimisation, tracking ideas & ability to implement them)
• Enthusiastic and self-motivated; track record of achieving targets
• Understanding of good design principles

• Be led by Marketing Director and have responsibility for creating and executing marketing activity
• Translate marketing requirements into creative briefs for creative studio (content & design)
• Track pre/post-campaign numbers
• Communicate and maintain timelines and priorities on each project
• Collaborate with Client Managers and Content Writers to create and publish client stories (both long form case studies and shorter form social media posts

• Assist in management of bi-weekly resources from team:
• Create stackable content from marketing resources
• Social media (research, draft content, creation with design team)
• Monthly newsletter (research, draft content, email & publish)
• Help set-up online events (i.e. webinars, workshops, Lab community sessions)
• Regularly update content on website and collaborating with website team to manage PF website

• Building relationships with clients in Accelerator and Lab
• Attending client meetings as required
• Attending Accelerator & Lab sessions
• Connecting with clients in Slack and on social media

• Take the lead in project managing assigned internal marketing projects (with strategic direction from Marketing Director) to ensure project deadlines are met
• Collaborate and brainstorm with Marketing Director on a wide range of materials that may include web pages, presentations, social media, branding, logos, internal communications, blogs, and marketing materials
• Write up briefs, detailing ideas and needs, communicate ideas to the content, design & web teams to plan the best way to deliver project

• Creative. We value curiosity, problem solving, and openness
• Flexible. Things change all the time, so we just go with it.
• Virtual. We don’t have offices, and are fully remote. We are fans of working from home (or wherever).
• Honest. We don’t cut corners, we won’t lie, and we won’t ask you to (or approve if you do it).
• Human. We make mistakes from time to time, and when we do, we admit it.

• Transparent. We share the right things, at the right time, to build relationship. We love to share our lives (including wins as well as fears) with each other.
• We have an opinion. We like to hear different perspectives and we know why we have a certain opinion.
• Positive. We always look for the good, and we believe it’s there. There’s always a blessing, even in tough situations!
• Take responsibility. We’re the first to recognise when we’re in the wrong, or when we could do better. We welcome that opportunity.
• Patient. We seek to be generous and gracious, and take our time with people.
• Collaborative. We love working together as a team (we’re not lone rangers).

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