SENIOR MARKETING EXECUTIVE- WEST
We are looking for a passionate and knowledgeable Senior Marketing Executive, this role is ideal for someone who is looking to take the next step in their marketing career to build on their current experience and who is keen to get involved in lots of different projects, utilising the full marketing mix.
What is ARC?
We embrace diversity
We develop our people
We care for our visitors
We think about our impact
We are proud of our sport
Work Perks of being a Senior Marketing Executive with us…
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Annual passes to attend any of our 21 venues
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Discounted food & ARC days out
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Discounted hotel stays
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Cycle to work scheme
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Study assistant schemes
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Holiday allowance increasing with length of service up to 28 days
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Company life assurance scheme
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Discretionary group annual bonus schemes to reward your hard work
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Internal development programmes to help you progress
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Support with study through our study assistance schemes
And so much more…
About the role:
In this exciting Senior Marketing Executive role no two days are the same. Working regionally across our venues within the West region, which includes Chepstow, Ffos Las, Hereford and Worcester, as well as supporting group-wide campaigns when required, this role presents a fantastic opportunity to work in a face-paced, fun and entrepreneurial organisation that entertains millions of visitors each year.
Please Note- This role will be based at Chepstow Racecourse with some travel required to the other sites in the region. The successful candidate will also have a direct report.
Key responsibilities for the successful Senior Marketing Executive will include
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Support the Regional Marketing Manager and wider central marketing team to execute the company marketing strategy specifically for the West region that maximise sales across all raceday and non-raceday income lines
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Support the Regional Marketing Manager to review and book media campaigns and proactively seek out new opportunities to raise the profile of the racecourses and fixtures locally
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Create engaging content via written content, videos and photos to use across various platforms including websites, social media and emails
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Take ownership for optimising the regions websites in accordance with the SEO Manager’s direction, ensuring KPIs are achieved
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Liaise with internal designers to brief in marketing campaigns and collateral from conception through to final delivery. Ensuring timeframes are maintained and delivered, materials are accurate and are effectively distributed in line with the campaign strategy.
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Monitor and respond to customer feedback and look to actively improve brand perception online
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Support in-campaign and post-campaign analysis, preparing reports and supporting the implementation of optimisation initiatives to improve live activity.
The person we are looking for as a Senior Marketing Executive has…
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Minimum 4 years’ experience within a similar marketing role, working across the full marketing mix
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Knowledge and understanding of the leisure sector and ticket or hospitality-based business is desirable.
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Strong organisational and interpersonal skills, with the ability to work under pressure
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Excellent communication skills and experience managing multiple stakeholders
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Experience delivering a range of on and offline marketing collateral effective within marketing campaigns.
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Clear, concise writing style and excellent grammar
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Experience with social media channels (Facebook, Instagram, TicTok, LinkedIn, and Twitter), CRM platforms and CMS
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Creative and enthusiastic with a positive attitude
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Results orientated
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High attention to detail
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Proactive self-starter
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Works well as part of a team
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Experience managing a budget advantageous
We are on a thrilling journey. So, to join us at our next destination, be part of a winning team and to learn more about our company and this exciting opportunity apply today.
CLOSING DATE
31-05-2023