Digital Marketing Executive
Permanent position
Location: SW London, hybrid basis
Overview:
This role provides the key accountability of co-creating and executing the company’s digital marketing strategy and campaigns. Involved throughout the campaign ideation, planning, implementation, measurement and optimisation. Ensuring that the company is actively visible and present across various digital marketing platforms.
Working with the Sales Director to achieve specific company objectives set for increasing digital sales, lead generation, brand engagement, and conversions.
Main Responsibilities:
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Assist the team in the development of the overall digital marketing strategy.
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Developing and implementing digital marketing strategies, including social media advertising, email marketing, display ads, Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Pay Per Click (PPC)
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Manage social media marketing campaigns.
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Manage digital advertising campaigns.
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Manage website SEO with developers, as required.
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Managing email marketing campaigns.
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Building and maintaining a brand’s presence across multiple social media channels
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Monitoring marketing campaign budgets and advise of status.
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Collaborating with media and sales teams to improve marketing results.
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Measuring key performance metrics, including website traffic, audience engagement, service quotas, bounce rate and ad spend return on investment.
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Preparing reports on the performance of marketing campaigns.
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Using advanced analytics software to identify customer touchpoints and assess end-to-end customer experience across diverse digital channels to develop optimisation plans.
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Set up conversion, pixel, and event tracking on the website and across various digital platforms to enable success assessment.
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Developing and maintaining CRM and Hubspot platform.
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Creating customer and reseller brand literature.
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Manage the creation of relevant and engaging digital content for publishing onto various digital platforms.
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Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions.
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Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team.
Other Requirements and Skills:
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Be aware of competitors, assessing impact and shaping future digital marketing strategies.
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Exceptional proven digital social media capability.
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Creative writer presenting material with relevant tone and style in line with the company’s brand and image.
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Proven ability to achieve competitive advantage through content generation.
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Outstanding communication and collaboration skills.
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Ability to innovate through fast-paced change of the digital media industry.
Desirable but not Essential:
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Adobe suite and Photoshop.
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HTML/CSS.
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Hubspot Marketing experience.
Behaviours Sought to drive Values of the Company:
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A need to drive action to gain improved results.
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Ability to be flexible and pragmatic in thinking.
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Collaborating and leveraging relationships across teams to ensure excellence.
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Building confidence and communicating with impact to influence strategy.