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Job details

Location: Reading

Capability: KPMG Business Services

Experience Level: Associate/Assistant Manager

Type: Full Time

Service Line: Marketing

Contract type: Permanent

Job description

Business Area

KPMG is part of a global network of firms focused on delivering ESG and Technology services across our key sectors/segments – Consumer, Government, Banking, Energy and Private Enterprise, and across our capabilities – Audit, Tax, KPMG Law, Consulting and Deal Advisory. Through the talent of over 16,000 colleagues, we bring our creativity and insight to our clients’ most critical challenges.

As a firm, we help our clients navigate their biggest issues and opportunities. We aim to be universally recognised as a great place for great people to do their best work – a firm known for our collaborative and inclusive culture. And we take pride in driving lasting, positive change in society.

With offices across the UK, we work with everyone from small start-ups and individuals to major multinationals, in virtually every industry imaginable. Our work is often complex, yet our vision is simple: to be the clear choice for our clients, for our people and for the communities we work in.

Overview

The Assistant Web & SEO Manager role sits as part of the Digital Marketing team and will be responsible for assisting in the development and implementation of search engine optimisation on the KPMG UK website, with the aim to deliver a best-in-class web experience. This role will focus on improving search engine rankings, driving organic traffic and increasing visibility for our marketing programmes, campaigns and content. The responsibilities will primarily be on SEO, alongside general web experience where required. The individual will also collaborate closely with the rest of the digital marketing team, as well as marketing peers across capabilities, sectors, firm-wide, brand and content.

Key Roles & Responsibilities

Reporting to: Web Experience Manager, Digital Marketing

• Support in executing the SEO strategy to drive traffic, revenue and support our acquisition goals
• Conduct keyword research to identify relevant, high-traffic keywords and phrases
• Optimisation of pages and content to drive performance and deliver an excellent audience experience
• Provide best practice recommendations to improve search visibility and rankings
• Perform keyword research in line with business priorities
• Provide in-depth performance analysis against targets
• Work closely with the wider marketing stakeholders to ensure SEO principles are considered in campaign delivery
• Work closely with our global colleagues to deliver local and global alignment
• Work closely with our third-party agencies, including media agency and SEO agency
• Champion a data led approach with the benefits of SEO across the marketing team and wider business
• Stay up to date on industry trends, competitors, best practices, regulation, and innovation, particularly around web design, SEO, personalisation, user journeys, GDPR, and automation
• Actively work with other teams across Sales & Marketing to deliver a connected one team culture

The Person

Required skills and qualifications

• Two to four years marketing experience – with proven SEO experience
• Passionate about SEO, across technical and content
• Knowledgeable of the core fundamentals of SEO
• Strong understanding of SEO best practices and principles
• Experience across site crawling tools e.g. Screaming Frog and SEO insights tools e.g. Brightedge, SEMrush
• Experience of AEM advantageous
• Paid search experience advantageous
• Understanding of web experience and UX
• Wants to be part of a collaborative, high performing team
• Future focussed – proactive and keen to stay ahead of the curve
• Ability to challenge and be challenged on key ideas and concepts
• Test and learn mentality – consistently looking to review better ways of doing things and leveraging tech to deliver
• Analytical ability to review data, content, market trends and insights
• Exceptional spoken and written communications skills – with the ability to flex personal style to engage every audience
• Experience working in a professional services environment would be advantageous
• Brings a real sense of fun and energy to the role and team

Why work for KPMG?

Flexible Working

In your role, you’ll work flexibly at our offices and home. Our people have always worked flexibly – so this way of working isn't new for us. We’re creating a tech-driven business to empower and equip our people to be outstanding in delivery, no matter where they work – through inspiring collaboration spaces and new technologies.

Inclusion

KPMG is proud to be an inclusive, equal opportunities employer. We're always looking to attract the very best people from the widest possible talent pool and recognise that we need Inclusion, Diversity and Social Equality to be successful. We remove barriers that can prevent our people from reaching their full potential, and fostering a fully inclusive environment which maximises collaboration and empowers everyone at KPMG to bring their whole selves to work.

Reward and Benefits

By joining us, you can look forward to a competitive salary and a broad range of employee benefits, which can be found through the following link: Reward and recognition (kpmgcareers.co.uk)

Culture

We’re an ambitious, values-led global firm, full of fantastic people. We want to make a lasting impact on the world – transforming businesses, developing trust and confidence in markets, and building stronger, fairer communities. Please meet our aspiring employees who will give you further insight into the culture at KPMG People profiles (kpmgcareers.co.uk)

Why KPMG Business Services at KPMG?

Every day our firm performs better because of how we work together, as one team, each the best at what we do. The difference we make shines through to our people and our clients. We’re KPMG Business Services (KBS). We’re a cross-functional team, bringing together experts across a wide range of critical activities which help to grow, run and protect our business. From HR and Learning, Finance, Procurement, Facilities and Operations, through to Risk and Legal, Corporate Affairs, and Market Development, our approach is focused on driving the improved performance of the firm. We work shoulder to shoulder with our client-facing teams and we focus on delivering our services in ways which help to drive efficiency, improve quality and enhance our firm’s brand and reputation.

Read about KPMG Business Services