Here at PrettyLittleThing, we strive to fly the flag for love, equality, and acceptance, working to use our platform to spread nothing but good vibes. Regardless of race, gender, sexuality, style or budget – there’s something for everyone! We want our customers to feel confident in the way they dress and to embrace the way they look. #EveryBODYinPLT is our community that is all about body positivity, equality and supporting each other.
We are looking for a data-driven, numerically literate PPC Executive to join the marketing team here at PLT. You will work with the Assistant PPC Manager to ensure all PPC activity falls in line with the wider paid search and digital marketing strategy.
As a PPC Executive, you will be responsible for:
- Day to day management and optimisation of selected search, shopping, app and YouTube campaigns across various countries, to achieve agreed KPIs and maximize conversions within a targeted return on ad spend
- Optimising using automated bidding solutions
- Working with our 3rd party feed provider to optimise shopping activity
- Growing our existing search accounts in line with targets
- Reporting and providing regular feedback on account performance
- Ongoing promotion support across all activity
- Ongoing competitor analysis
- Keeping app activity up to date with our latest campaign assets
- Working closely with Google and internal teams to ensure campaigns are aligned with trade and market trends
- Implementing a continuous test and learn cycle across campaigns
- Fulfilling ongoing tasks to ensure that all campaigns are in line with the channel’s best practice and wider strategy
We don’t call ourselves the PLT family for nothing – you can feel the buzz and atmosphere as soon as you walk into the office. Creativity flows from person to person and across departments, helping us create the empowered movement of love, inclusion, equality and acceptance behind our brand. We encourage everyone to be themselves, and if you bring your best self to work every day, you truly have the power to make a difference and contribute to our brand's success.
We’re looking for a PPC Executive who demonstrates a willingness to take all Google and industry qualifications where requested. You need to have excellent communication skills when working within the team, wider team and when working externally with suppliers. As a PPC Executive you will be an effective team player within the PPC team and wider business. Excellent numerical and analytical skills are critical to succeed within this role. In addition to this, you need to display strong attention to detail and the ability to keep up the pace of a truly fast fashion brand through showing productivity, efficiently and hard work.
As a PPC Executive you need to have exceptional time management, organisation and reporting skills. You will be pro-active and a keen learner; always pushing yourself to find out more about the business and industry. You will display high levels of integrity, autonomy, and self-motivation.
As well as displaying a true passion for PPC and digital marketing in general, you will also have:
- Experience in PPC advertising
- Proven track record in driving successful PPC campaigns.
- Strong working knowledge of Google Ads & Bing.
- Experience of Google Shopping and YouTube Ads.
- Experience with a feed management provider (preferred).
- Experience using bid management tools.
- Good working knowledge of Google Analytics.
- Proficient Microsoft Office skills – with special attention to Excel.
PLT Perks
We know that as a company we are only as good as the people that we employ. We know our employees work tirelessly to make PLT the success it is today and in turn, we offer them some amazing benefits:
- Free parking
- 25 days holiday
- Free on-site gym with daily classes (due to current restrictions, live PT sessions)
- Discretionary Bonus Scheme
- Company shares schemes - including a ' Save As You Earn' scheme
- 40% staff discount (including PLT, Boohoo, Boohoo MAN, Nasty Gal, Coast, Warehouse, Misspap)
- Monthly social events (including pay day drinks, Employee Appreciation Day etc.)
- Salary sacrifice pension scheme with 5% employer contribution
- Flexible working hours
- Cycle to work scheme
- Childcare support through the Government
- Health cash plan
- Personal development opportunities to learn and grow at work
Hybrid Working Policy
PLT offers increased flexibility with working from the office and home in the form of our smart working policy. In brief each department has a set amount of days allocated to office time and working from home to ensure you get the best of both worlds.
Equal opportunities
Here at PLT we not only embrace diversity we celebrate it! We are proud to be an equal opportunities employer and we’re continuing to build an inclusive environment for our employees. We know we are better together, and we will continue to build a team that represents a variety of skills, perspectives, and backgrounds.
Reasonable Adjustments
PLT want to give everybody the chance to perform their best whether that is during an interview or whilst at work. Should you require any reasonable adjustments please let the talent team know.
#PLT #LI-ZB1 #LI-HYBRID