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Senior Marketing Manager Outbound, Amazon Music

Job Description

• Experience in email marketing and push notification platforms.
• Experience in developing and executing marketing campaigns.
• Bachelor's degree in marketing, business, or equivalent experience

• Own the strategy, planning, and execution of marketing campaigns through email and push notification
• Build customer journeys for onboarding, reactivation, engagement, and upgrades.
• Collaborate with cross-functional teams, including music industry teams, marketing, and data science teams, to ensure a seamless customer experience across all touchpoints.
• Analyze campaign performance, report on weekly and monthly basis. And optimize for maximum impact and ROI.
• Develop and maintain segmentation and personalization strategies for targeted cohorts.
• Work closely with the global Outbound team, leverage data and insights to drive campaign performance and identify opportunities for improvement at local and global level
• Stay up-to-date with industry trends, best practices, and emerging technologies to continuously improve our marketing efforts.
• Experience working in a global organization.
• Marketing experience in a subscription-based business.
• Demonstrated project management skills and ability to prioritize and manage multiple projects simultaneously.
• Excellent analytical skills and ability to use data to drive marketing decisions.
• Excellent communication and collaboration skills, with the ability to influence cross-functional teams.
• Demonstrated ability to think creatively and strategically to solve complex business problems.
• Experiential marketing experience
• Proficiency in an additional European language (Common European Framework of Reference C1)

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