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This role reports directly to the Multimedia Content Officer. Its main purpose is to
develop engaging and informative video content for use on the University’s
external-facing website and a variety of digital and social media channels including
online events working with a number of stakeholders.

Key Responsibilities
and Accountabilities:

• Produce and edit film content using industry-standard digital video, audio,

lighting equipment, and software.

• Work across the University with internal stakeholders, to understand their

need for online video content by taking briefs and proposing and
visualising creative film making solutions.

the marketing strategy

• Produce videos and edit materials for online events
  

• Film and edit webcasts
  

• Responsible for scheduling, directing, location setting, lighting, sound and

editing video web content for use on a variety of promotional digital
channels.

• Where appropriate, sourcing suitable film subjects e.g. students and staff

to include within video content and ensuring appropriate legal documents
are in place e.g. waivers.

• Work with the Digital Content Manager and team to proactively identify

organisational video content requirements.

• Participate in integrated campaign meetings offering expertise on video

solutions for marketing purposes

required for online events such as open days

• Ensure video shoot locations have proper consent and risk assessments
  

• Work directly with faculties to understand how to translate their offer to

video which can be showcased effectively for marketing purposes

optimisation and other appropriate channels.

• Work on the growth of the University’s video podcast
  

• Analysing and evaluating the success of video content and using this to

influence future work working alongside the Digital Marketing Officer

requests and website amends where required.

• Undertake and support staff development as appropriate
  

• All staff across the Service are required to be flexible to support the focus

on student recruitment

Special
Circumstances:

Occasional UK travel, unsociable hours and weekend work may be required.

University of Sunderland
Role Profile
Part 2

Part 2A: Essential and Desirable Criteria

Essential
Qualifications and Professional Memberships:

• Educated to Degree or equivalent, or possess significant relevant

professional experience within a similar role.

Knowledge and Experience:
Experience:

• Demonstrable experience of producing effective promotional videos
• Proven ability to verbally communicate efficiently and effectively with a

Key Knowledge and Expertise:

• Expertise in using the following software: Premier Pro, After Effects,

Audition

• Expertise in using industry-standard digital video, audio, and lighting

equipment

• Ability to trouble-shoot and resolve any technical issues with kit or

software

• Good knowledge of video marketing best practice

Desirable
Knowledge and Experience:
Experience:

• Experience of advising clients on video marketing best practice
• Experience of taking still photographs
• Demonstrable experience of directing the work of other video content

platforms

Key Knowledge and Expertise:

• Demonstrable knowledge of image manipulation software
  

Part 2B: Key Competencies
Competencies are
assessed at the
interview/selection
testing stage

Service Delivery

• Adapts services and systems to meet customers’ needs and identifies ways

of improving standards

• Learns from complaints and takes action to resolve them

• Collates feedback and views from customers and keeps up-to-date with

market trends to inform service development and make changes

• Actively promotes services
  

Communication

• Delivery methods are chosen and tailored to aid understanding and meet

the needs of others

• Takes action to correct any misunderstandings or mistakes

• Checks on recipient’s understanding and takes action to remedy any

miscommunications

• Adapts style in response to feedback

• Anticipates the others’ needs for information

• Adjusts the level of content to suit audiences with varying levels of

understanding and ability

• Provides information in a suitable format so that the others’ needs are

met

• Uses a range of different formats, chosen to the diverse needs and

ensure understanding

Knowledge & Experience

• Applies knowledge and experience

• Shares learning and experience with others

• Engages in updating and training activities

Decision-Making Processes & Outcomes

• Makes timely and considered decisions by gathering sufficient data

• Considers the impact of decisions on own area of work, that of others and

the Institution as a whole

• Knows when a decision is beyond the role’s level of responsibility and when

to refer to others

• Helps others to explore options that initially appear to be inappropriate or

unfeasible and recognise when a decision is or is not needed

• Enables others to contribute to decisions

• Ensures that options are weighed, outcomes identified and chances of

success considered

• Challenges decisions appropriately to ensure consideration and processes

are robust

• Anticipates and highlights issues that need to be taken into account

• Ensures previous learning is included
  

Initiative & Problem-solving

• Analyses problems to identify their cause

• Takes action to prevent recurrence of problems

• Considers possible solutions to identify those which offer wider benefits

• Obtains evidence to support intuition

Sensory & Physical Demands

• Uses all the tools, equipment and materials generally found in the area of

work

• Develops abilities and finds ways of improving working practices safely

Date Completed: November 2022