Music is Universal
It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.
Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy, or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD, and other forms of neurocognitive variation.
We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email
[email protected].
The A Side: A Day in The Life
Since Chris Blackwell first started Island Records in Jamaica in 1959, it has remained one of the world’s most legendary record labels and a coveted destination for new and established artists across genres. Today, Island is home to a varied roster across the US and UK. Its unique ethos has provided the platform for launching some of the biggest and most influential artists across the musical spectrum, including Bob Marley, U2, Grace Jones, Cat Stevens, Amy Winehouse, Florence & The Machine, Mumford & Sons, Catfish & The Bottlemen, Dermot Kennedy, Sigrid, Sean Paul, M Huncho, MEDUZA, Jamie Cullum, The Specials and Ben Howard. More recent additions to the UK roster include Arrdee, Unknown T, easylife, The Lathums, Navos and Lola Young. From the US, the Island UK team work with some of the biggest global superstars on the planet, including Drake, Ariana Grande, The Weeknd, Post Malone and Swedish House Mafia.
The B Side: Skills & Experience
Summary of the CRM & Community Manager role:
Reporting to the Digital Innovation & Audience Lead, this is an exciting new role within the Audience team with a focus on the label’s strategy on CRM email. Instil best practice within the Audience and Marketing teams when it comes to email marketing and direct-to-fan communication. Collaborate and come up with innovative, cutting-edge CRM campaigns for Island and our artists. A focus on growing and engaging our first party data / direct-to-fan relationships.
Main Duties & Role Overview:
Work alongside the Digital Innovation & Audience Lead on leading our Island eCRM strategy, ensuring the team are developing long term plans and strategies for each artists; deciding which platform is best for fanbase – ECRM, Discord, Messaging applications, or all.-
Become an expert using all centrally provided CRM systems, technology stack and analytical tools. Then provide day to day support to Island Audience and Marketing teams on all our systems so the label can execute their campaigns confidently.
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Be pro-active to ensure the label are up to date with new CRM systems, technology & trends
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In-depth data analytics to produce monthly performance reports & campaign analysis for both the label and it’s artists.
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Be the keeper of our consumer data integrity under the new GDPR and data protection guidelines.
Be Influential
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Be the CRM champion at Island.
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Provide the marketing & Audience teams in the labels with an in-depth knowledge of the processes behind data collection and management, as well as the execution of high quality CRM campaigns.
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A key member of Island’s audience/digital marketing team, working closely with Marketing team, Studio Island and Streaming & Commerce teams.
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Ensure that you and the team provide context for the wider label team at every turn, whilst also advising and helping fellow Audience team members to do the same.
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Instil best practice across the label, ensure for our priority breaking artists and company priorities have eCRM front and centre of all campaigns and provide support to be able to fulfil long-term, impactful and engaging campaigns.
Be Strategic
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Develop creative and innovative ways to increase engagement and promote database growth across all Island artist CRM touchpoints.
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In collaboration with the Audience Manager, devise communication strategies for all Island artists in cycle, utilising new technologies and developments in CRM systems.
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Ensure Island’s CRM data is best optimised for segmentation across all channels.
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In collaboration with the Audience Manager, devise and create inspiring, original, and forward-thinking CRM plans for key artists that nurture our existing fans whilst also acquiring new ones.
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Develop Island’s CRM strategy across all channels.
Be Collaborative
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Work closely with the Digital Innovation & Audience Lead and Audience Managers to ensure Island has a best-in-class CRM offering for our artists.
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Work closely with the UMG central CRM team.
Be Commercially Driven
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Work closely with the eCommerce, Audience & Label Marketing teams to increase CRM driven revenues.
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Implement and execute CRM marketing strategies for music, merchandise and more alongside the Commerce and Marketing teams, all year round.
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Focus on eCommerce/D2C at every turn.
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Focus on driving pre-ads for upcoming single and album campaigns.
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Focus on driving subscribers and maintenances of artists owned playlists on DSPs.
Person Specification
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Proven experience working in CRM, Fashion/Entertainment or in a Digital Agency managing multiple accounts
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Personable and actively emerged in music culture and its consumption across multiple channels
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Highly numerate, analytical and results orientated with a clear focus on high quality and business profit.
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Aware of current and emerging CRM Communication Technologies & Tools, Data Management Systems, Google Analytics suite, Digital Technologies, CRM in Social Media and Digital Youth.
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Excellent IT skills including competency across all Microsoft packages, especially Excel and Powerpoint.
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A strong working knowledge of Google Analytic tools, tracking parameters & analysis.
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Diligent and reliable, capable of managing and delivering on multiple projects simultaneously and to a high standard, both autonomously and as part of a team.
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Proven ability to make rational judgements from the available information, by demonstrating an inquisitive and analytical approach.
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Experience of working with CRM systems and delivering qualitative & quantitative analysis
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Very familiar with current issues and music-based trends; stays ahead of the game.
Desirable
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Good quality Powerpoint presentation & HTML coding skills
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Affiliate program awareness and data management experience
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Pro-Active & confident communication skills with all levels of management
Bonus Tracks: Your Benefits
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Group Personal Pension Scheme (between 3% and 9%)
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Private Medical Insurance
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25 paid days of annual leave
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Interest Free Season Ticket Loan available
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Holiday Purchase scheme
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Dental and Travel Insurance options
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Cycle to Work Scheme
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Salary Sacrifice Cars
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Subsidised Gym Membership
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Employee Discounts (Reward Gateway)
Just So You Know…
The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive, and exhaustive statement.
Job Category:
Marketing, Streaming & Digital Media