Job Description
A great opportunity has arrived to join the East and North Herts NHS Trust's communication team as communications and media manager.
Our communications team provides a comprehensive service to the Trust, leading internal and external communications, media handling, management of the Trust's websites and social media channels, events and corporate publications.
We are committed to promoting and protecting the reputation of the Trust, and providing the best possible information to the wide range of audiences we serve - our patients and the public, our staff, the media, partner organisations, supporters and collaborators. We achieve this through a range of mechanisms, working closely with staff and patients.
Our office is a busy, fast-paced environment with responsibility for ensuring that senior management and clinical staff are briefed on the Trust's key objectives and priorities, as well as any media interest in the Trust.
The main purpose of this role is to support and shape communications and engagement across the Trust to engage stakeholders and support delivery of the Trust's key objectives and priorities. If you are successful, you will be responsible for planning and managing external media relations and programming.
The role forms a key part of the communications team, providing a proactive, professional, 24/7 service, which includes providing both counsel and support to staff across the Trust.
- Plays a vital role within the communications team, providing a first point of contact for executives and staff, writing for key corporate channels, prioritising a busy workload and acting on their own initiative.
- Develops communications strategies to support senior leaders in delivering the core Trust priorities through working with divisions and the corporate functions.
- Manages and develops key relationships within the organisation to source proactive opportunities to inform stakeholders and promote and enhance the Trust's reputation through effective two-way communication and engaging content.
- Ensures all communications activity supports the Trust's corporate objectives, clinical and fundraising priority areas, organisational values and promotes its position as a leading provider of healthcare and research.
- Ensures communications output is relevant, timely and achieves a standard of production that is first class.
- Manages external relations at the Trust as required, ie working with the media, supporting filming and events.
- Maintains an understanding of the local and national news and political agenda, and uses this to identify opportunities to develop relevant content for Trust staff.
- Participates in the out-of-hours on-call rota. Manages social media content and planning and activity relevant to staff in line with the Trust's corporate objectives and key strategic priority areas.
At East and North Hertfordshire NHS Trust, we are proud of the range of general and specialist services we provide and our 6,000 or so dedicated staff ensure our patients get the best care. Our ability to be flexible and innovative in the way in which we work and deliver our services to our catchment has never been more important than it is now.
We run the following hospitals:
- The Lister Hospital, Stevenage
- New Queen Elizabeth II (New QEII), Welwyn Garden City
- Hertford County, Hertford
- Mount Vernon Cancer Centre (MVCC), Northwood
We have ambitious plans to become an outstanding, patient-led Trust where dedicated staff provide high-quality, compassionate care to our patients. We continue to undergo significant transformation and our staff and patients are at the heart of delivering this ambitious agenda.
We are committed to a positive work life balance for our employees. This means that any employee is entitled to seek to work flexible working patterns and we are committed to listen and consider all requests. Such requests, of course, have to be made and considered formally, and will need to be balanced against service needs, but our starting point will always be to find ways to support making them happen.
In the paragraphs above you have read an overview about the role we would like to offer and general information about main duties of the post holder.
Please see attached – job description which describes in full details the duties, responsibilities and reporting relationships of the advertising role.