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The Manager for EMEA Analyst Relations will be responsible for helping build and execute an industry analyst and influencer engagement program in support of ServiceNow’s EMEA business. In this role, the Manager will be responsible for developing relationships with analysts and influencers and building a programmatic approach to long-term engagement and influence. The manager will also be responsible for executing local analyst evaluations; supporting go to market initiatives and advising the business on both analyst strategy and overall market dynamics. The manager will be also responsible for providing metrics on a quarterly basis.

At ServiceNow, we are focused on a healthy and regular two-way dialog with influencers and analysts. The successful candidate will be enabling leaders to communicate the company strategy, executive points of view, product vision and roadmap, successful customer implementation, partner strategy and beyond. In this role, you will influence how analysts think about our fast-growing products and build advocacy for ServiceNow.

The purpose of this position is to raise awareness of ServiceNow’s customer value and capabilities with analysts and influencers to increase preference for ServiceNow. The right candidate will bring a strategic and data-driven approach to working with analysts and have a focus on continuous improvement.

What you get to do in this role:

• Build strategic programs for EMEA analyst engagement across inbound and outbound AR activity
• Expand relationships with top analysts, boutique firms and influencers to ensure they understand ServiceNow’s company direction, regional GTM strategy, C-level perspectives, product roadmaps, partner ecosystem strategy and more.
• Identify, develop and manage the relationships with key analysts and company spokespersons while coordinating with the EMEA spokespeople, EMEA Comms team, Global AR team, product marketing, product management, engineering, EMEA sales etc. to ensure ServiceNow’s GTM strategy and product offering is positioned well in analyst research reports, market share data and industry event presentation
• Assist internal subject matter experts/spokespersons in preparing content that is tailored for an analyst audience
• Develop strategies for continuous improvement in competitive analyst reports and general research notes.
• Make market research a part of our culture by ensuring analyst perspective/data is integrated into our GTM and product strategy, narratives and marketing materials
• Support and educate sales on analyst views and AR resources available to them
• Support multiple activities around ServiceNow’s Global annual Industry Analyst Summit, Knowledge Conference, various regional events and Analyst Firm events
• Ensure our AR platform is up to date with all insights and pull together quarterly metrics for the EMEA business.

To be successful in this role you have:

• Experience running and executing high profile analyst relations programs, with a track record of success and positive feedback from analysts.
• Positive history of successfully interfacing with executives and influencers – both internal and external
• 6-8+ years of experience as an entrepreneurial, strategic communicator with a background and proven success in developing high-impact relationships with analysts and other industry influencers.
• A team player that collaborates as standard practice and operates successfully with global and virtual working teams
• High energy, “can do” personality and ability to thrive in a growth environment
• Proven experience blending high-level critical thinking with more tactical operational activities
• Great project management skills and the ability to work effectively in cross-functional teams of varying sizes in a fast-paced and fluid environment
• Strong bias towards action with the ability to make decisions quickly amidst multiple stakeholders
• Excellent written and verbal communications
• Excellent reporting capabilities with an operations mind-set

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

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