Develop relationships with our members and work together on member communications including increasing our social media engagement on Linked-In and Twitter.
Oversee the Membership Awards press release process.
Grow the database in new markets as per agree targets.
Manage members events in the London office.
The Director of Membership Marketing is a senior member of the marketing team, reporting to the Senior Director of Marketing, with a dotted line to the VP of Member Engagement & Sales. The Director is used to working in a globally distributed, busy organization, with multiple priorities, who can remain proactive, focused, and conscientious with a minimal amount of guidance, and become an essential part of the Member Engagement and Marketing team, for members and staff alike.
Experience and Qualifications
Must have
Experience in building successful multi-step automated marketing campaigns, preferably using Marketo and Salesforce, or a similar marketing automation platform.
A track record of developing different types of B2B marketing collateral, preferably for the global communications industry, from website to print, video and infographics.
Experience of researching target markets and developing business intelligence.
Experience working alongside senior sales leadership colleagues and marketing EVP.
Experience of working with product management to develop coaching for sales people on new value propositions.
Experience of working with inside-sales teams to turn MQL’s into SQL’s.
Ability to use sales and marketing dashboards to drive marketing campaign strategies.
Competent Microsoft Office user: word, powerpoint , excel.
Extensive social media experience.
Nice to have
A high-level understanding of the issues facing Communication Service Providers worldwide.
Fantastic PowerPoint skills.
Experience of creating exciting creative digital assets, including video and animation.
Person Specification
8+ years of experience in developing B2B marketing developing campaigns preferably in the telecommunications/tech industry.
Deep experience of creating marketing collateral.
You enjoy helping sales people – you are a confident enthusiastic communicator.
You can work remotely and support users on different time zones in different continents, as part of a distributed global team.
You have exceptional structured thinking, are highly organised with a curious mindset and you enjoy planning and metrics.