Lifestyle Brands (the LSB) is a growing house of like-minded brands under the SC Johnson umbrella including Method®, Mrs. Meyer’s Clean Day®, Babyganics® and Ecover®. Headquartered in San Francisco with additional operations in Chicago and throughout Europe, the LSB is home to 650 employees. Together we act as a force for bold, transformative growth with a focus on delivering positive impact for people and the planet. If you’re into pioneering the future and doing good while doing business, come join us.
The LSB is part of SC Johnson, a family-owned company and leading manufacturer of household cleaning, home storage, air care, pest control and shoe care products, as well as professional products. Originally founded in 1886 and headquartered in Wisconsin, U.S.A., SC Johnson and the Lifestyle Brands division are at work for a better world.
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Location: Frimley, UK
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Contract type : Permanent
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People Leader: EU/UK Brand Lead / Head of Digital
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Function: Brand Marketing
Internally this role will be titled, Associate Manager, Digital and Social Media.
What’s in it for you?
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Competitive pay & benefits
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Flexible working hours + compressed week hours (1/2 day off on Fridays)
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‘Build your own’ learning programme
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Free breakfast & snacks
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25 days annual holiday + additional days after service
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Pension, Life cover & Health Insurance & income protection
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Volunteering days
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Season ticket loan
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Wellness days
Overview:
We are looking for a digital marketing megastar to act as the owner all UK, France and Belgium digital initiatives across the market’s brand portfolio (method + Ecover) and share our story and how we're on a mission to make the world a cleaner, greener, more colourful place. We invite everyone to join us as we pioneer a future where doing business is doing good for all. In this role you’ll be defining the local market digital strategy in line with global and regional ambitions and executing plans across the various digital touchpoints (paid/owned/earned). Based in Frimley, Surrey, you’ll be responsible for setting and delivering on KPI’s, reporting on results & insights on a regular basis. You’ll also drive digital marketing capability by working closely with 3rd parties, agencies and wider stakeholders within the business. At LSB we look for those with initiative and passion level to make a difference.
Responsibilities:
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Ensure brand campaigns are digitally fame building, establishing regular and integrated content and communication plans to complement wider brand campaigns and overarching brand communication platforms
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Grow and retain highly engaged communities on social and email ensuring sustained top and front of mind interest in the brand(s) throughout the year in and out of big campaign moments
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Keep a pulse on the online communities by being proactive on social and oversee reactive community management SLA’s and response times/coverage to ensure growth of maximum positive brand sentiment
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Manage the creation of content with our Studio and scheduling of timely social posts and email via Falcon and Klaviyo.
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Plan and manage online sales and acquisition through performance marketing, working closely with the EU Performance Manager
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Set effective and efficient digital plans specific for social, email, website and wider media with clear digital campaign KPI’s (reach, clicks and engagement, follower growth, website traffic, email sign ups, CR, CPA, ROI…), targets and forms of measurement from the offset
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Optimising both brand and sales driving digital activity throughout the year, adapting a test and learning framework for content and media, leveraging tools to assess and adjust.
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Maximise traffic and maintaining local websites, developing them into online brand hubs collecting and growing our 1st party data, engagement and conversion
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A catalyst for a digital-first mindset, working closely with the local and regional brand teams as well as local agencies (media, social, influencer) to ensure highest levels of digital work and output are reached
Experience you’ll bring:
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Creative, content and copywriting skills with a passion for thumb stopping creative and engaging content for different channels: Meta, Stories, Web & Email
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Strong experience with Google Ads, Display and FBM and delivering incremental marketing campaigns
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Experienced in developing and activating digital, media and social strategies and activity across brand building, sales driving and relationship building
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Able to think strategically and commercially, analyse the impact of marketing activity using tools like Netbase
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Good understanding of data and analytics (GA) and use of social media management tools (Falcon)
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Experience in website and email marketing management and optimisation working with CMS’s such as Wordpress and tools like Klaviyo
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Language skills in French or Flemish would be ideal, but not essential
Behaviors you’ll need:
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You're a self-starter who isn’t just waiting for instruction, you seek out opportunities and make them happen with passion
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Your communications skills are one of your biggest strengths; you are able to strike up strong relationships with people from the get go
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You have to have a relentless desire to push boundaries (it’s what gets you out of bed in the morning!) in making all efforts work harder for the brands, exploring new, different and exciting opportunities along the way
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You’ll thrive in a fast-paced environment
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You’re able to prioritise and juggle lots of tasks at the same time, working collaboratively across different functions including Studio, agency partners, Trade and customer service.
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You’re data curious and able to spot meaningful insights and quickly reactive to topics and trends
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A natural passion for, and hunger to stay up to date with latest digital and social trends.
Get to know us:
We are the people behind method + Ecover. We’ve always done things differently – we’re fearless thinkers, mad scientists and adventurous designers who believe that making soap leads to brave ideas, bold inventions and beautiful bubbles. We started small but we have big plans to make the world a cleaner, greener, more colourful place. We invite everyone to join us as we pioneer a future where doing business is doing good for all.
Let’s get one thing straight – you’re not coming here to just sell soap, or cleaning products. You’re joining us to move the hearts, souls and minds of others all over the world that see the world differently. We think about cleaning as an act of creative expression, a gesture of rebellion, and, yes, an escape from the normal. We take cleaning seriously – but not ourselves.
Alongside our friends Mrs. Meyer’s clean day and babyganics in the US, we are collectively known as Lifestyle Brands and are part of the SC Johnson family.
Application:
Have you made it this far? If you’re still reading, we think there’s a strong chance you might be our kind of person. Here’s the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering our ambition of a clean world revolution!
It’s a big, beautiful, colourful world out there and we should celebrate that. That’s why we’re working hard to be a fully diverse and inclusive place to work. Every day we strive to create an atmosphere where everyone feels valued, listened to, supported and where we can do our best work. Sure, there’s always more that can be done. But together with our team, partners, customers and community, we can make everyone welcome.
We advertise all our roles on Evenbreak, the specialist job board for disabled candidates. If you have a disability or a long-term health condition and would like support in applying for any of our vacancies, please visit their Career Hive – careers support for disabled candidates delivered by careers professionals with lived experience of disability. Find out more at
https://hive.evenbreak.co.uk
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We are happy to adjust our hiring process to ensure we are accessible to everyone – please let us know what we can do to support you!
We want to embrace and live out our renewed D&I commitments by positively encouraging inclusivity of all types during the recruitment process and throughout our employee’s lifecycles. With this in mind, all personal data, and photos will be hidden from your CV during the initial stages of the recruitment process.