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Bitfinex

Performance Marketing and Customer Acquisition Manager (Remote)

Id Job: 316a314

🏢 On-site
💼 Bitfinex
📍 Remote
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Job Description

The Performance Marketing and Customer Acquisition Manager will be responsible for implementing and measuring all Bitfinex marketing efforts to ensure optimization for return on investment and conversion. He or she will also be responsible for delivering strategies to bring in experienced retail and professional traders, utilizing token listing activation campaigns, the Bitfinex Affiliate Programme and other acquisition tools to attract new customers to the platform.

The successful candidate will assist in the planning and implementation of all marketing initiatives and will develop a measurement and metrics dashboard to ensure marketing spend and return is aligned and optimized to deliver on Bitfinex objectives.

She or he will set performance targets across our paid marketing activities, including social media advertising, programmatic advertising and sponsorship, and set up monitoring tools, and work with our agencies, to ensure timely delivery of relevant information to evaluate return on marketing effort.

The successful candidate will be proficient in Google Analytics, Appsflyer, Hotjar and other marketing tools. He or she will also have an excellent understanding of retail financial markets, and in particular crypto trading and investment, with the objective of bringing in traders who are experienced, and want to embrace a professional trading platform.

We seek to hire an experienced marketer with a minimum of 10 years’ experience in either crypto, financial services, banking, fintech, retail or technology. The successful candidate will have both in-house and agency experience, as well as experience leading teams, managing integrated marketing communications programs, and hands-on experience managing marketing in a market where regulation is evolving. We are looking for a professional who is an outstanding marketer, has a digital-first mindset, is experienced in advising C-level executives and understands how to operate within a high-performing team.

Key Responsibilities (including but not limited to)

Requirements

Job Types: Full-time, Permanent, Freelance

Benefits:

Schedule:

Work Location: Remote

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