Digital Marketing Executive
We are Lyons Holidays Parks, family owned for nearly 100 years! We welcome over 9000 families to North & West Wales and Cumbria each year across our 19 holiday parks, luxury hotels and restaurants. Our guests are at the heart of everything we do, we operate within an ethical culture of respect, diversity, and social responsibility.
A well-rounded role that’s been created in our group marketing team and offers the successful candidate a hands-on role to raise awareness of the Lyons Holiday Parks across the UK and internationally driving brand growth, expanding our customer base and performance year on year.
This is a hands-on role requiring you to plan, develop, implement and manage the overall digital marketing strategy, to grow and maintain the brand’s presence on a variety of different channels, and contribute to the commercial success through acquisition and retention.
What will your key responsibilities be?
You will have a strong grasp of current marketing tools and be able to drive & analyse integrated digital marketing campaigns from concept to delivery and results.
-
Drive innovation and the development of cross channel, customer-centric digital marketing strategy.
- Contribute to the commercial success of the business through implementing the digital marketing strategy.
- Create and distribute engaging content that generates target enquiries to maximize sales.
- Target customers effectively and creatively in line with our brand identity, tone of voice and messaging.
- Create high-quality content considering SEO and Google Analytics.
- Launch and assist with paid media, including liaising with digital advertising agencies for optimized online adverts to increase company and brand awareness.
- Prepare online newsletters and promotional emails and organize their distribution through customer segmentation.
- Manage the contact database.
- Contribute to company and industry blogs.
- Monitor and improve user experience.
- Measure performance and demonstrate effective return on investment of digital marketing efforts using a variety of Web analytics.
- Research new online media opportunities that may benefit the
What are we looking for from you?
-
Passionate about digital marketing with a keen interest in data and analytics
- A highly motivated individual with strong commercial understanding
- Experience using analytics & campaign planning tools such as Google Analytics, Google Ads, Google Search Console, Meta, Mailchimp, Social ads, Wordpress
- Proficient in MS applications, particularly Excel and Word
- Excellent communication skills at all levels.
If you feel you have what it takes to help become our next digital executive, please get in touch! We’d love to hear from you.
What you can expect from us!
Benefits include:
-
Free on-site parking
- Discounted holidays across North Wales and Cumbria
- Dozens of discounts at local venues and attractions
- Subsidised team menus
- Corporate gym membership
- Access to a wealth of training and development courses
- Team induction and leadership training
- Weekly competitions with prizes* (Seasonal)
- Team awards evenings, parties and taster sessions
- Fabulous location in a stunning tourist location
- Team referral incentives