An eCommerce client is seeking a Digital Marketer (Freelance) to manage traffic acquisition, conversion, A/B testing, and reporting. You will be responsible to develop and implement marketing strategies to boost brand awareness and lead generation.
This is a freelance, remote position. We welcome candidates from any location.
-
Deploy and optimize marketing campaigns in Google and in various social media platforms (Facebook, Instagram, TikTok, etc).
-
Create strategies for partnerships and co-marketing.
-
Track performance and optimize the site by providing recommendations to help with SEO and A/B testing site content/messaging.
-
Set up, deploy, analyze, and optimize the eCRM programs.
-
Generate the right creatives to be used and define performance marketing goals to deliver the right ROAS/ROI for the business.
-
Generate reports on the performance marketing results to stakeholders.
-
Previous digital marketing and e-commerce experience.
-
Experienced with Google Ads, social ads, e-mail marketing, and affiliate marketing.
-
Hands-on experience with Google Analytics, content management systems, Adobe Creative Suite, and Google Suite.
-
Familiar with Shopify and Klaviyo.
-
Knowledge of attrition modeling, website speed optimization, A/B testing, conversion management, sales journey optimization, traffic analysis, and reporting tools.