Job Description
To apply, send a cover letter, CV, and a brief description of your favorite travel experience in the body of an email with your resume attached to: [email protected]
Level: Junior-Mid-level
Location: This job is remote, working with the core Extraordinary Journeys marketing team on Central African Time (partially on East Coast Time).
Job type: Full-time
Job Description: Travel Marketing Copywriter
Do you have a passion for travel and love to craft words? Are you a well-traveled individual who has a passion for both exploring the world and a strong background in marketing and copywriting? We're looking for an in-house copywriter to join our marketing team at Extraordinary Journeys. This role will report to our head of content.
You'll be responsible for creating engaging, on-brand materials that are written with a passion for sustainable luxury travel. You'll craft thoughtful, clear, compelling copy for various mediums, including blog posts, landing pages, website, newsletters, digital and print ads, sales letters, marketing materials, webinar slide decks, and more.
The ideal candidate is a creative team player, talented wordsmith, and grammar sleuth who will work cross-functionally with our marketing, sales, and operations teams to collaborate on campaigns. You'll become an in-house expert on our brand, values, trips, and clients.
Key responsibilities:
- Writing clear, compelling copy for various mediums and brand communications, including but not limited to blog posts, travel guides, email campaigns, social media posts, paid advertising, sales letters, as well as print and digital marketing materials.
- Create compelling and on-brand messaging that resonates with our target audiences while also maintaining brand standards and guidelines.
- Conduct thorough research on industry-related topics and target destinations and conduct interviews with team members, clients, and our partners on the ground.
- Identify customers' needs and gaps in our content and recommend new topics.
- Collaborate cross-functionally with the marketing and sales teams to develop effective copy for campaigns that drive engagement, sales, and retention.
- Participate in weekly marketing meetings, 1:1's, brainstorms, and creative reviews.
- Ensure copy is optimized for SEO and other performance metrics by conducting simple keyword research and using SEO guidelines to increase web traffic
- Proofread and edit copy to ensure accuracy, clarity, and adherence to brand standards.
- Submit work to the content manager for input and approval
WHAT YOU'LL BRING TO THE TEAM:
- 3+ years of experience in travel or lifestyle brand copywriting, journalism, and/or a similar role.
- Bachelor’s degree in English, Journalism, Communications, Creative Writing, or any other related field.
- Strong portfolio of brand writing samples—show us the content that's gotten you success, either as a writer or as an editor.
- Ability to write for a variety of platforms and mediums.
- Basic familiarity with SEO best practices and analytics tools.
- Experience with email marketing (comfortable setting up an email or some basic automation to help you hit our lead goals and are ready to search a help center if you hit a block).
- Attention to detail and ability to adhere to brand guidelines.
- Strong collaboration and interpersonal skills.
- Self-motivated and detail oriented
- Ability to manage multiple projects simultaneously and meet tight deadlines.
- Strong time management and organization skills
- Must be willing to work flexible hours—the Extraordinary Journeys marketing team is remote but works on Central African Time, so please note this when considering your application.
Bonus Points:
- Travel writing experience and/or previous experience working for a travel brand
Why Extraordinary Journeys?
Simply put—our team is extraordinary. We're an award-winning luxury adventure travel brand with a whole lot of heart. We're a group of wholesome, grounded, level-headed women who are seriously passionate about travel, the environment, sustainability, and the great outdoors.
We're all in this business because we share a love of adventure, wildlife, people, and joyful moments. Our team has over 100 years of combined experience in the travel industry. And, because of our collective experiences, we're able to spread excitement and harness happy travel moments for everyone on our team and, ultimately, our clients.
So, what's the dynamic?
There’s no other way to describe it than we're like a family: everyone contributes, we all have each other's backs, and we want every employee to feel heard. Our team loves making other people—and each other—happy. Our staff rotation is close to zero turnovers, and we're grateful for the permanence of our team. We're looking for a long-term commitment.
Even though we’re remote (and always have been—we're not new to this!), we're closely connected through weekly team meetings, annual retreats, and regular meet-ups when we're in the same state. Our team members are go-getters, self-motivated, and empowered—we trust each other to get that work done. We have team members in Colorado, Connecticut, Massachusetts, New Mexico, New York, Cape Town, Washington, DC, Kigali, Johannesburg,, and Vancouver.
About Extraordinary Journeys
Founded by mother-daughter duo Marcia and Elizabeth Gordon—with decades of experience living and working in Africa and around the world— it may come as no surprise that the ethos of Extraordinary Journeys is grounded in matriarchal values, just like the dynamics that guide elephant herds around the globe. We believe in matriarchal systems because they cultivate a climate of being attentive, nurturing, egalitarian, intuitive, inclusive, receptive, and consensus orientated.
What are the perks?
We believe that everyone needs to travel—not just the CEO or the sales team—our ops team, marketing team, and administrative team all have the opportunity to participate in at least one annual familiarization trip per year, all expenses paid to one of our destinations. Throughout the year, all employees also have access to special industry rates on hotels and lodges to use on their personal time off.
Job Type: Full-time
Salary: Up to £40,000.00 per year
Benefits:
- Additional leave
- Employee discount
- Flexitime
- Sick pay
- Work from home
Schedule:
- Flexitime
- Monday to Friday
Education:
Experience:
- copywriting (required)
- 3+ years of (required)
Language:
Willingness to travel:
Work Location: Remote
Reference ID: Travel Marketing Copywriter
Expected start date: 11/07/2023