Our purpose focuses on how we contribute to society, and how our business decisions can contribute to greater trust and solving important problems. In order to achieve our purpose and deliver a first-class service to our clients, we need first-class support internally. The people who power us - our internal teams - have a vital role to make sure we have all the right resources, services and technology to be the best we can be. Not all of us work directly with external clients.
Global Campaign Strategist / Manager
Overview:
This Global Campaign Strategist role sits in PwC’s Global Corporate Affairs & Communications team. The successful Campaign Strategist will support the design and execution of global campaigns on topics where business and societal interests intersect; think ESG, the future of skills, diversity and inclusion.
You will be working with a team of channel specialists, and drawing on subject matter experts, the successful candidate will help design and deliver multi-channel, multi-stakeholder campaigns that support PwC’s global reputation with external stakeholders and clients.
Responsibilities & Duties:
Campaign Planning. Actively contribute to the design of external communication campaigns that strengthen PwC’s reputation with stakeholders and position PwC services with commercial audiences
Campaign Project management. Drive and project manage campaigns, identifying inputs and contributions from others
Campaign Execution. Work with internal experts to ensure quality execution across a full range of channels including media relations, content creation, social media, internal comms, events and stakeholder engagement. Directly execute some elements of the plan.
Campaign Evaluation. Work with internal research experts to use insights in campaign design, establish metrics and evaluate impact
Messaging. Exercise judgement and advise internal stakeholders regarding message tone, format, timing, vehicle, and audience to ensure the best and most effective approach to achieving the campaign’s goals.
Messaging. Work with subject matter experts as necessary to develop content: core narrative, key messages, talking points for different stakeholder groups, FAQs, press releases
Make relevant strategic connections to other campaigns and/or activities
Support stakeholder mapping to create a strategy for engaging and influencing others
Successfully steer external communications deliverables through appropriate internal governance checks (Brand, OGC, Risk Management)
Identify and respond to unexpected short-term opportunities and risks
Skills & Experience:
A track record in multi-stakeholder campaign development and successful execution as part of a team
A good understanding of geopolitics, economic trends and other important contextual factors and their implications for what we say and do
Evidence of having created, and directed the creation, of communications assets including e.g. press releases, speeches, video content or other communications materials
Strong project management and organisational skills; ie able to plan, monitor and prioritise.
The ability to communicate confidently and effectively at all levels, both in written and verbal form.
Excellent stakeholder engagement skills; able to listen to and engage effectively with others
A track record of creating high quality content that is considered value adding
The ability to act effectively under the pressure of last-minute deadlines and changing priorities
Evidence of their strong ability to adapt in changing circumstances and manage multiple projects simultaneously
Evidence of their strong collaboration skills and experience
Deep expertise in one or more channels is an added advantage.