- A fast-paced role within a global brand
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Be creative and make an impact
Our client is renowned for its exquisite designs and feminine twist, with a legacy spanning over 20 years. With exclusive in-house designs reflecting a chic and ultra-modern aesthetic, express your unique style with ethically sourced products of the highest quality and impeccable fit. Celebrating individuality and creativity, they partner with iconic retailers globally, transcending boundaries as a timeless and everlasting symbol of style.
Key responsibilities:
Responsible for managing and updating product information, pricing, promotional offers, imagery, and content on various website platforms, including our websites and 3rd party stores (Shopify, eBay, etc).- Develop and implement a content-led and engagement-focused social media strategy across all platforms (Instagram, Facebook, TikTok) to enhance brand awareness, increase followers, and maximise website conversions.
- Source new influencers and maintain relationships with existing ones to drive traffic to our websites and optimise conversions.
- Identify opportunities for earned media coverage, such as stylists, magazines, and publications, to generate positive brand exposure through good news stories, client photoshoots, and product placements.
- Create and manage email marketing campaigns aimed at maximising the Average Order Value (AOV) and Lifetime Value (LTV) of our customer base.
- Expand our current affiliate program and explore new affiliate programs to attract publishers and drive targeted traffic to our websites.
- Support our paid media agency in creating and managing advertising campaigns on platforms such as Facebook/Instagram ads, Google Ads, Google Shopping, and Pinterest Ads.
- Improve organic website performance through content optimisation and explore opportunities for link building to enhance SEO.
- Collaborate with the Head of Marketing to ensure brand-centric product range and content creation aligned with the Rare London customer.
- Manage data insight programs using analytics tools (GA, HotJar, Shopify, etc.) to uncover opportunities for improving the customer experience and overall online store performance.
- Plan and execute A/B and M/V testing to optimise key performance metrics such as bounce rate, add to basket, basket-to-checkout, and final checkout.
The successful candidate will:
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Possess a degree or equivalent experience in Marketing/PR/Media.
- Have experience in eCommerce.
- Demonstrate a strong passion for fashion and global trends.
- Display a proactive and self-motivated approach with high energy levels.
- Exhibit a keen interest in continuous learning and self-development.
Benefits:
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Company pension
- Employee discount
- On-site parking
- Performance bonus