Company Description
Believe is one of the world’s leading digital music companies. Believe’s mission is to develop local artists and labels in the digital ecosystem by providing them the solutions they need to grow their audience at each stage of their career and development.
Its 1,650 employees in more than 50 countries aiming at supporting local artists and labels with a unique digital expertise, respect, fairness and transparency.
To support our fast-growing presence on all continents, we are constantly looking for new Believers to join us and make a stronger and more positive impact on the music industry !
Believe is listed on compartment A of the regulated market of Euronext Paris (Ticker: BLV, ISIN:
FR0014003FE9).
www.believe.com
Ready to #setthetone with Believe
Job Description
The job will focus on 3 missions:
1) Marketing (65%)
A. CRM: Client Newsletters management
Objective: Retain & secure our clients by proving the value we deliver
Main Tasks: Adapt central newsletter content for local market & create specific newsletter on local marketing and digital news
Frequency: 1 newsletter per month sent to all clients
KPI: opening rate >35%
B. Clients Events
Organize local client events
I. Believe innovative session for existing clients
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Objectives: Educate, train and engage our clients
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Format: Masterclass / Workshop - 2.5 hours webinar or physical
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Frequency: every quarter
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KPIs: Satisfaction rate – Participation rate
II. Believe Bootcamp for new business
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Objectives : Engage prospects & clients
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Format: Masterclass / Workshop 2,5 hours webinar or physical
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Frequency: semi- annual
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KPI : Satisfaction rate – Participation rate
C. BtoB Events
Objective: Raise awareness on Believe and drive engagement of prospects
Main Tasks:
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Identify relevant local BtoB events
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Define format of Believe participation (Panel, Keynote, workshop)
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Prepare Believe speaker
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Animate Booths
Frequency: 3 participations per year (ex: Reeperbahn, Midem, MaMA, ADE, SXSW, Womex, Classical Next)
KPIs: Participation rate for physical events – Number of views of digital events – Booth traffic
D. Awards
Objective: Drive leadership position of Believe and highlight Believe music, tech & digital expertise
Main Tasks:
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Participate in local key awards in the industry
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Participate in local powerlist to raise the profile of our top execs
KPIs: 2 local or global participations per year (Ex: Billboard Power list, Social Music Awards (FR), Music Week Awards)
E. PR:
Objective: Build/strengthen Believe awareness & reputation to generate sales
Main Tasks: coordinate with a local PR Specialist/free-lancer and GM/GMO all local PR activities (new signings, Believe position in local charts, key partnerships, new signings, new releases…)
Frequency: at least 1 press release per month
KPIs: coverage in Tier 1 local trade media – 1 interview with GM / quarter (TBC)
2) Social media (35%)
Objectives
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Build/strengthen awareness & reputation of Believe locally
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Drive engagement of the key target audiences: artists, labels, managers, producers, partners, media etc
Main Tasks
Scope: Believe Instagram account (L&AS + AS) for Year 1
Social media animation + content Planning (harmonization of the marketing mix)
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Frequency: min 3 posts per week (marketing innovations, new signings, new releases, success stories, marketing campaigns, digital retail news etc...)
Social media moderation & community management (incl. qualification of the audience)
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Respond to around 20 requests per day
3) Monitoring & reporting (5%)
Monitoring & reporting of all local Social & marketing communication activities to central team (dashboard to complete on a monthly basis)
Qualifications
Min 3/4 years experiences in marketing communication- Excellent collaboration skills, internally and externally
- Digital Savvy
- Excellent communication and writing skills
- A first experience in the music / entertainment industry is a plus
Additional Information
Believe strongly promotes equal treatment regardless of race, ethnicity, nationality, gender, sexual orientation, socio-economic status, age, martial or civil partner status, pregnancy or maternity, physical abilities, religious beliefs, political beliefs, or other ideologies.