REQ ID: 116519
JOB TITLE: Digital Product Marketing Analyst
SALARY: Up to £48,000
POSTING END DATE: 10th July 2023
LOCATION: Gaydon
Beyond Property, Purchasing, HR and IT, more than being part of our Finance or Marketing teams, beyond even Sales and Service, every role in every business area offers unique opportunities to make an impact on the future of mobility and the automotive industry.
What to expect
This is a critical role within the New Business Models team within the Strategy and Sustainability function supporting the Connected Customer Manager who is responsible for developing customer-driven strategies and business propositions for all the key JLR Connected Customer attributes.
You’ll be focussed on defining Jaguar Land Rover’s Connected services and feature technology plans. You’ll support the delivery of aligned strategies for Jaguar and Land Rover that bolster the brand positioning and revenue targets. In addition, you’ll provide relevant analysis and Voice of Customer input to support the vision, direction, and delivery of development activities of new technologies for Jaguar and Land Rover. You’ll provide key inputs into the creation of new products and services within Jaguar Land Rover.
Key Accountabilities and Responsibilities
Provide analysis to gauge the market effect of future feature and service gaps.-
Conduct volume, pricing and capacity analysis for new feature content.
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Provide competitive analysis.
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Provide Voice of Customer input for customer related features and services
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Develop initial business cases/
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In cooperation with the Finance and Vehicle Product line partners define and agree the optimal Go To Market pricing and packaging strategies for new and existing features and services
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Liaise with key National Sales Companies to capture requirements.
What you’ll need
Experience of conducting volume, pricing and capacity analysis-
Experience of developing business cases
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A passion for the automotive industry and the potential of Connected Customer services
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A passion to realise new levels of driving luxury through assisted and automated driving
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An analytical mind-set with the ability to multitask
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Able to challenge existing thinking in a positive way whilst building credibility and trust through experience and personal style
SO WHY US?
Bring all this to the home of premium innovation, and you’ll find the opportunities to further your career with a world-class team, a discounted car purchase and lease scheme for you and your family, membership of a competitive pension plan and performance related bonus scheme. All this and more makes Jaguar Land Rover the perfect place to continue your journey.
This role may offer the opportunity for hybrid working where you can split your time between working from home and in the office. At Jaguar Land Rover, hybrid working is a voluntary, non-contractual arrangement providing employees with more choice and flexibility around how, when and where they work, if suitable for their role. Further details can be discussed with the Hiring Manager at interview stage.
Please be aware that we may close this vacancy for applications before the stated deadline if we receive a high volume of interest. We strongly advise you to submit your application as early as possible.
Jaguar Land Rover is committed to equal opportunity for all.