Job Description
About Us
Coventry Building Society Arena has forged an enviable reputation as the leading international venue for a variety of events, attracting more than 1.3 million visitors a year.
We are renowned for hosting myriad of exhibitions, sporting events, including the Commonwealth Games and a wide range of entertainment
Home of Coventry City Football Club, Coventry Building Society Arena is synonymous with music, having hosted many of the biggest bands on the planet, including the Killers, Rammstein, Rolling Stones, Bruce Springsteen, and Coldplay and in 2023 will welcome Harry Styles and the Arctic Monkeys.
About the role
- To research, develop and secure new business opportunities for Coventry Building Society Arena.
- Proactive selling within the marketplace to create awareness of the Coventry Building Society Arena.
- To achieve personal and team targets set by the Head of Sales in line with the business strategies and identify opportunities to increase the profile of the Coventry Building Society Arena and generate sales.
Key Responsibilities
Duties and responsibilities will vary from time to time and the employee will be expected to perform other duties that are reasonably comparable and adhere to relevant health, safety, and environmental policies at all times.
- Drive set sales targets per annum for the Coventry Building Society Arena.
- Support and develop a business plan which demonstrates a clear approach to identifying new industry sectors showing future opportunities and activities.
- In line with the business strategy, effectively plan for future personal sales activities based on agreed KPIs and to meet individual sales targets
- Researching the corporate market focussing on which events are staged at competitors of a similar nature venues and major hotels.
- Prepare presentation and proposal documentation which demonstrates the benefits and value proposition of the Coventry Building Society Arena to meet clients’ needs
- Negotiate with clients whilst achieving the agreed profit level and ensure all documentation, including contracts, are prepared, issued and returned within the deadlines
- Development of relationships by having regular face-to-face meetings with clients at the Coventry Building Society Arena and off-site
- Plan in regular client meetings to continue to grow the business relationships and develop long term viability partnerships
- A clear understanding of costs involved in event delivery, making recommendations where improvements can be achieved
- Prepare monthly on activities, progress and identify and discuss key issues
- Maintain up-to-date records on clients and sales activity
- Maintain sales reports and complete accurately in a timely fashion
- Ensure customers comply with company terms and conditions of trading – prepare documentation to ensure all contractual details covered off
- Identify key corporate business with the Head of Sales and develop a strategy and activity plan to secure new business
- Develop a commission and pricing strategy with the Head of Sales to position Coventry Building Society Arena in the marketplace
- Any other duties deemed reasonable for the role
Experience & Qualifications
Essential
- Hold a valid driving licence and access to a vehicle.
- Computer literate (Microsoft Office, PowerPoint, Excel, Teams)
- Proven sales experience within a client focused sales role with similar target levels
- Proven understanding of the costs involved in event delivery and influencing additional sales
- Experience of the conference market in a conference facility or hotel
- Drive and energy to succeed – must have a ‘hunting’ attitude and tenacity for the sale
- Strong relationship builder with excellent interpersonal skills
- Ability to self-manage and be proactive in role
- Strong presentation and communication skills
- Commercial acumen - ability to close deals and agree appropriate commercial terms
- Strong negotiator and influencing skills
- Ability to work effectively as a contributing team member
- Innovative and creative approach to sales generation
Desirable
- Ideally degree qualified with a minimum of two years conference sales or similar consultative sales experience
Employee Package:
- Competitive salary + car allowance
- 28 days annual leave including Bank Holidays
- Annual leave will increase by one day per completed year of service up to a maximum of five years. Total 33 days including Bank Holidays.
- Death in service benefits*
- Auto enrollment Pension
- Company Sick Pay*
- Company mobile phone
- Free onsite parking at Coventry Building Society for all employees
*Benefits after successful probation period
Job Types: Full-time, Permanent
Benefits:
- Free parking
- On-site parking
Schedule:
Education:
- GCSE or equivalent (preferred)
Experience:
- Sales in hotels or venues: 2 years (preferred)
Language:
Licence/Certification:
- Driving Licence (required)
Shift availability:
Willingness to travel:
Work Location: In person
Application deadline: 28/05/2023