Job Description
Marketing Manager
Starting Salary: £40,000 + , negotiable for an experienced candidate
Puffin Produce Ltd, based in West Wales are the largest supplier of Welsh produce in Wales, supplying a wide variety of potatoes and seasonal vegetables to multiple major retailers and wholesalers. Our organisation holds an excellent reputation as a progressive and developing company and we have recently made significant investment in a state-of-the-art packing facility and are currently investing further in a new Prepared Vegetable operation. Our Blas y Tir brand is a large part of our business in Wales and our new brand – Root Zero, has launched into the UK as the UK’s first Carbon Neutral potato brand.
We are recruiting for an ambitious Marketing Manager to join our expanding Sales & Marketing Team, who will manage the development and evolution of their winning brands, Blas y Tir and Root Zero. At Puffin Produce, it’s not just our products that move fast. This ability to exceed our customers’ expectations makes for fast paced careers in a dynamic environment. This could be your opportunity to further your career as a Marketing Manager with a company that is truly entrepreneurial and leading through their environmental agenda.
What you can expect from the role
You will report directly to the Head of Sales and Marketing and will lead the Marketing function, covering all elements of the Marketing Mix to ensure short term brand targets and long-term brand goals are met. The job is primarily based at our Withybush head office in Haverfordwest, with some travelling and time out of the office when at events or external meetings. Your normal working hours will be 08:00 – 16:30 Monday to Friday, although these hours are likely to change when working offsite.
Key Responsibilities
- Lead the development of the 12-month brand and integrated communications plan.
- Lead brand development and NPD streams.
- Oversee media selection, ensuring effectiveness of channels to reach target audience.
- Develop winning category plans, working alongside the Sales team.
- Manage 3rd party relationships, attend industry events and support retail and stakeholder engagement.
- Develop and manage PR and sponsorship opportunities and relationships.
- Build and manage annual Marketing budgets.
- Evaluate return-on-investment of all Marketing activities.
- Lead all internal and B2B communications, championing the brand internally and externally.
- Act as the ‘voice of the consumer’ within the business.
- Manage internal communications i.e. newsletters, brand engagement
This is a very autonomous role, offering the opportunity for the right candidate to make a recognised contribution to the continued success of the Puffin Produce business the Blas y Tir and Root Zero brands.
Key skills and qualifications that you will need
Essential Skills
- Proven track record in Marketing particularly Brand strategy and development
- Communications planning
- Campaign execution and project management
- Strategic thinking
- Budget management
- Analytical skills with good attention to detail
- Well-organised, and ability to multi-task
- Able to work in a team demonstrating strong communication skills and a collaborative working style
- Positive and proactive approach to tasks
- High level of written and oral skills
- Literate in Microsoft Word/Excel/PowerPoint
- Full UK driving license
Desirable Skills
- Sales/Marketing/PR experience, especially FMCG Brand Management
- Relevant marketing experience & qualifications
- Coaching and mentoring experience
- Knowledge of the Welsh Language
The salary and benefits we offer
At Puffin Produce Ltd we recognise that people thrive in their roles if they feel part of the team, feel valued and engaged so we offer a competitive salary alongside other staff benefits.
Salary – £40,000 per annum (negotiable dependant on experience)
Company Sick pay
Enhanced holiday for long service
Staff social events
Training and development opportunities
Company Bonus scheme
Job Type: Full-time
Salary: £40,000.00 per year
Benefits:
- Additional leave
- Bereavement leave
- Company events
- Cycle to work scheme
- Discounted or free food
- Free or subsidised travel
- Free parking
- On-site parking
Schedule:
- Monday to Friday
- Weekend availability
Supplemental pay types:
Work Location: Hybrid remote
Application deadline: 26/05/2023
Expected start date: 05/06/2023