Job Description
About us: Forum Events and Media Group creates communities of procurement professionals and industry suppliers, synchronising businesses through our core offering of “meeting style” Forums and Summits.
Forum starts with the people and ends with the people, we strive to provide the best platform for career growth and development, our environment is positive, fun, and fast-paced. Our team love what they do and support each other to learn and develop new skills.
Reporting to: Marketing Manager
Responsible for: The creation and delivery of marketing event strategies for a portfolio of events and media brands
About you: You will need to be creative, confident, and self-driven with the ability to adapt and create new innovative content to drive event attendees and suppliers/sponsors
The contracted hours are Monday to Friday, 9-5 pm in our Hertford offices. You will be expected to work from home on Monday and Friday and in the office on Tuesday, Wednesday, Thursday. (This is subject to change)
Role Summary: As Marketing Executive, you will be responsible for the creation and delivery of marketing strategy for a number of events and media brands, adapting each marketing strategy to individual industries and in line with the overall company brand and ethos.
Key responsibilities
- Delivery of in-house event and media brand marketing emails, to include content, production, and data specification
- Maintenance and adding new content for the FEL website and microsites to optimise its performance
- Delivery of 3rd party promotions and partnerships according to business objectives of driving events and or revenue and or awareness of the Forum brand and subsequent events
- Liaising with the relevant event managers and sales staff, to create all necessary specifications and marketing tools to help lead generation for all Forums and Summits
- Working with event and sales teams to plan successful campaigns based on past analytics
- Work across all brand and communications teams to make sure all campaign activity is both aligned and integrated
- Measure all marketing initiatives against pre-determined objectives and adapt as necessary on review of performance.
- Planning and organising marketing collateral for attendance at external events
Skills Required
- Ability to create revenue-generating content to market events and media products
- Excellent communication and organization skills
- A creative approach with the ability to think outside the box and come up with innovative ideas and revenue-generating marketing projects
- The ability to work as a team, self-driven with the ability to work under pressure
- The confidence to 'sell' your ideas
- Attention to detail
- Good business sense and budgeting skills
Company benefits
- Competitive salary
- Hybrid working
- Opportunity to travel and meet new people
- Regular team incentives/bonuses
- Company events and team building
- Career progression through our academy
Job Type: Full-time
Salary: £25,000.00-£28,000.00 per year
Benefits:
- Casual dress
- Company events
- Company pension
- Free parking
- On-site parking
- Sick pay
- Work from home
Schedule:
Supplemental pay types:
Experience:
- Marketing: 1 year (preferred)
Work Location: Hybrid remote in Hertford, SG13 7AX