Company Description
Discover the Unexpected
Experian is the world’s leading global information services company. We’re passionate about unlocking the power of data in order to transform lives and create opportunities for consumers, businesses and society. For more than 125 years, we’ve helped economies and communities flourish – and we’re not done.
Our 21k amazing employees in 40+ countries believe the possibilities for you, and the world, are growing. We’re investing in the future, through new technologies, talented people and innovation so we can help create a better tomorrow. To do this we employ the brightest minds that share our purpose and want to make a difference.
Job Description
We are currently recruiting for a Product Marketing Manager (PMM) to join our EMEA Marketing team.
Work that matters - What you’ll be doing
As a PMM You will combine product knowledge, customer insight and market understanding to deliver simple yet powerful propositions to sales and marketing so our customers understand the true value of Experian.
You’ll create compelling product and propositions content for sales partners as well as client facing campaign content aligned to product capability and will lead the marketing plans for your products and propositions and launch into the sales teams.
You will own the positioning and messaging for your products and lead GoToMarket initiatives to launch into the business and create, develop and launch relevant product marketing assets for internal teams and external audiences. You will bring together software, data, and analytics products into compelling propositions, using client and market research to validate product positioning.
We expect you to partner with product and sales to gain a deep insight into customer needs so you can translate those needs into compelling customer stories and qualify key messages and target audience to support marketing activity and delivery.
You will work with the regional marketing leads to deliver central and localised marketing campaigns aligned to your products and identify key market drivers and the target audience needs that can be built into key buyer and user personas.
Supporting GTM sales and marketing you will demonstrate a robust measure of contribution to new business revenue and work in partnership with sales execution to support training of sales teams on new product and proposition launches.
Qualifications
What you’ll need to bring to the role & Experian
You should be an excellent strategic thinking to translate technical product information, market needs, and consumer insight into a simple message for customers.
You’ll have effective communication skills to bring together a range of different stakeholders to drive action. Able to negotiate and influence stakeholders to gain buy in for your ideas and work.
You should demonstrate a high level of accuracy and attention to detail, well organised, able to plan effectively and have a desire to work as a team and take a proactive role in larger strategic projects.
We are looking for a self starter who has a good understanding of B2B sales channels and the commercial models employed. We are looking for a creative thinker who isn’t afraid to challenge the norm and has the ability to look at how we can improve the way we communicate our value to clients.
Everyone has different experience, and so please don’t rule yourself out if you cannot ‘tick’ all of the qualities mentioned above. Talk to us about the experience that you do have.
Additional Information
Our uniqueness is that we truly celebrate yours.
Experian's culture and people are key differentiators. We take our people agenda very seriously. We focus on what truly matters; DEI, work/life balance, development, authenticity, engagement, collaboration, wellness, reward & recognition, volunteering... the list goes on. We’re an award winning organisation due to our strong people first approach.
Innovation is a critical part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
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Experian Careers - Creating a better tomorrow together
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