Job Description
Opportunity information
Salary £23400 per year
Duration 13 months
Advert closing date 08/05/2023
Description
We are Merkle B2B, one of the biggest and most successful B2B agencies in the world, and further part of the incredible Merkle and Dentsu parent groups. Since our establishment as a global end-to-end, best-in-class B2B agency, we are growing at a rapid and exciting pace.
The AE will work at pace across a number of simultaneous paid social projects either within one account or more likely across multiple accounts. They will develop their experience of paid social account management as well as starting to understand the wider paid social strategy and planning process across. Further they will work closely with other channel teams, strategists and external agencies to ensure the smooth delivery, activation, reporting and optimisation of campaigns for clients.
THE KEY RESPONSIBILITIES
- Support the campaign activation process across the account, from campaign builds to activation and optimisation
- Capturing of actions from calls and meetings to ensure clarity on owners and deadlines
- Building relationships with clients and media partners to aid in understanding the clients’ paid social requirements and the capabilities of our paid Social partners to help solve problems
- Maintain account files and documentation
- Gather paid social specific market and media research, and compile competitive reports
- Work closely with senior members of the performance team and account teams to develop and maintain media plans
- Format, proof, and prepare PowerPoint presentations as needed
- Support the AMs and ADs in all forms of finance booking and reconciliation as required, including updating PO trackers etc
- Monitor and reconcile client/vendor billing
- Report on campaign pacing, performance and optimisations as needed
- Supporting the account leads and/or the wider agency leadership team with projects as required, including new business pitching, presentations, MB2B product development and award entries
- Immerses self and team in clients’ business: understanding their challenges, objectives, external economic environment, markets they operate in, competitive threats and relevant partner agencies; knows client’s products inside out and applies this knowledge to deliver innovative, ambitious client plans and service
THE KEY BEHAVIOURS
- Curious, engaged, passionate and eager to learn about your clients, MB2B and the media industry
- Ability to multi-task across multiple workstreams and/or accounts as required
- Ability to support campaign activation from start to end
- Manage multiple stakeholders - from internal teams, to media partners and of course clients
- Extremely well organised, ensures that deadlines are met, calls and meetings are on time, meeting notes are captured and circulated etc
- Takes on challenging projects/problems and works with the team to find solutions
- Isn’t afraid to work independently or as part of a team to complete projects in the best possible manner
- Spots potential opportunities for new paid social tactics to take to AMs or the wider team for potential future testing on plans
- Sees patterns in data, understands what it means and can translate it into optimisation recommendations to improve performance
- Knows who their broader stakeholder group are and ensures they are kept informed
- Creates helpful client and media partner proposals on a range of topics, not just their own brand / area / expertise
Entry requirements
- 5 GCSEs grade A*-C/9-4 or equivalent (including English and Maths)
THE KEY SKILLS & EXPERIENCE
- Passion for the media industry
- Strong analytical and problem-solving skills, with solid mathematical understanding
- Detail-oriented and organized
- Excellent written and verbal communications skills
- Strong computer skills (Microsoft Word, Excel, Outlook, and PPT) and ability to adapt to/learn new technologies
- Ability to multitask and prioritize
- Creative and willing to contribute to brainstorming/strategy sessions
- Positive, professional, enthusiastic, and team-oriented attitude
- Related internship/job experience is a huge plus if no previous experience
- Experience implementing & optimising paid social campaigns across multiple platforms, with a focus on Meta, LinkedIn, TikTok, Twitter. Sprinklr & Mediaocean experience is a plus
Training to be provided
You will undertake the ground breaking Apprentify Digital Marketer Level 3 apprenticeship.
We have designed our programme to offer you 4 distinct routes to focus your career path and specialise in areas such as Social Media, Search Engine Marketing, Web Design or Web Development. These paths are designed to jump start your career and make you stand out in a competitive field increasing your future earning potential.
During the 15 months of training you will learn cutting edge theory and industry practice across three Knowledge Modules:
Marketing Principles – starting with the basics you will learn how to effectively target customers based on their wants and desires as well as how the sales and marketing funnels work. You will understand what makes customers buy or not buy and how marketing can influence this as well as how to effectively focus on target markets and manage customers to make them loyal to a business.
How the Web Works – delving into the technical you will learn the Principles of Coding and how marketers create effective web sites, designs and user interfaces. This includes how web design and development drive engagement and conversions.
Driving Return on Investment – using data to create detailed customer insight, you will learn how to use industry leading platforms (including Google Analytics) to understand the online customer journey and improve your marketing based on customer usage of your website.
What you will receive:
- A chance to earn whilst you learn amongst leading industry professionals
- Full support and coaching from an experienced Development Coach with excellent industry experience
- Onsite monthly visits / mentoring and coaching sessions
- Graduation in under 15 months
- Access to the very latest online technical and marketing training
- Marketing projects based on real life scenarios within your business to enhance learning
- Develop expertise in an area to develop your career with our bespoke Path to Mastery
- Digital skills and coaching in social media marketing, Google advertising, copywriting, website design and development, content production and tools to enhance digital marketing
In addition to all of the above, all of our applicants will go through our Assessment Centre. This exclusive session is designed to identify your digital strengths and weaknesses to help us match you with the perfect employer and the perfect role to start your career in the best way!
Things to consider
- Competitive salary
- Career development through Merkle University, access to courses and mentorship
- Bespoke team charters to balance f2f time and remote working
- Generous holiday allowance + several Wellness Days each year
- Company Pension
- Private Medical
- + other corporate benefits
Skills required
Array
Future prospects
Permanent position on successful completion of the apprenticeship.
Hours per week 37.5
Working week mon-fri
Apprenticeship standard Digital marketer (Level 3)
London, , United Kingdom, NW1 3BF