We have an excellent opportunity available for a talented Brand Manager to make a difference at Kraft Heinz. The Brand Manager - Heinz Beanz position lies within the Northern Europe business unit based in the Shard- London and is part of the Meals team. You will be reporting into a senior marketer with strong experience- working in a high performing team- alongside peers always trying to reach the next level and you will have a lot of exposure to internal senior stakeholders as well as external agencies.
In this role- together with your team- you will be looking after the largest and most loved UK Heinz brand and you will have the opportunity to be responsible for the iconic Beanz portfolio. This is a 360 marketing role- touching all areas of the business. You'll have the opportunity to work cross-functionally to bring to life the brand strategy- plan and execute communication plans- including disrupting PR activations and partner with the cross-functional / R&D teams to successfully land new products to market.
In brief- you will be responsible for:
- Developing a deep understanding of the consumer and leveraging consumer insights to drive brand equity through the delivery of communication and innovation projects
- Collaborating with Category Development- Sales- Finance- Consumer Insights as well as Marketing International team drive the business towards the set growth targets
- Creating breakthrough communications that will build brand equity and drive long-term growth for the business
- Project management of innovation and renovation projects in line with the long term strategy- in strong collaboration with the cross-category team for best on-time in class execution
- Owning the comms plan execution for your category- in strong collaboration with the rest of the team- partnering with our agencies to drive outstanding work.
- Working in partnership with the wider meals team to ensure strong in market execution and commercial rigour to deliver results
Qualifications
Hard Skills
- Experience with consumer understanding: ability to understand a consumer insight- spot consumer needs- trends and market dynamics and generate answers for them.
- Experience in communication plans: ability to project manage a comms plan from creative to media execution and to manage creative- PR and media agencies.
- Experience in Innovation projects from end-to-end (from idea to launch)- with understanding of processes involving multiple functions and external partners.
- Commercial and P&L understanding
- Bachelor’s degree- master’s degree preferred
- Fluency in English is essential
Professional Attributes
Communication Skills
o At Kraft Heinz you’ll easily be exposed to senior management- no matter your level. Therefore- it’s important you have excellent communication skills- with the ability to simplify and deal with all kinds of different stakeholders cross functionally- across countries and management levels
Strategic and Creative
o Strategic capabilities and experience in marketing strategy development- situational and trend analysis and creative campaign development
o A passion for understanding consumers and brands
Project management skills
o You’re organized- structured and always have an overview of all the deliverables. You know how to bring multiple projects to a successful ending within the given timeframe and to work well and lead cross functional teams. You also possess the skills to prioritise and simplify when needed.
Result driven
o You don’t only focus on your own results- but always do what’s best for the company and the brand.
o You have the ability to turn insight in to action
o You drive for results- combining tenacity and urgency
o “Self-starter”
Team player
o You are always happy collaborating and working cross functionally
o You support and coach those around you to partner and deliver the best results
What we offer you
- An ambitious employer; we only want the best for you;
- An excellent bonus scheme
- Always room for new ideas; if you have an excellent idea- please let us know and we can set it in action!