Job Description
- We are seeking a motivated and experienced Junior Paid Social Executive to join our small, yet dynamic digital marketing agency. As a Junior Paid Social Executive, you will be responsible for managing and optimizing paid social campaigns across multiple platforms, including Meta (Facebook/Instagram), TikTok, and Pinterest. This is an exciting opportunity to work with various clients, delivering effective campaigns and achieving outstanding results in the ever-evolving world of paid social media advertising.
Responsibilities:
- Paid Social Campaign Management: Take ownership of managing and optimizing paid social campaigns for multiple clients across platforms such as Meta (Facebook/Instagram), TikTok, and Pinterest. This includes creating, monitoring, and optimizing campaigns to meet client objectives and KPIs.
- Performance Analysis: Regularly monitor campaign performance, analyze key metrics, and make data-driven recommendations for campaign optimization. Utilize platform analytics and reporting tools to track performance, audience engagement, and conversions.
- Audience Targeting: Conduct thorough audience research to identify and target relevant audience segments on each platform. Develop and implement audience targeting strategies to maximize campaign reach and effectiveness.
- Ad Copy and Creative Development: Collaborate with the creative team to develop compelling ad copy and creative assets that resonate with the target audience. Optimize ad visuals, headlines, and descriptions to improve click-through rates and conversions.
- Budget Management: Monitor and manage campaign budgets effectively to ensure optimal allocation and maximum return on investment. Adjust budgets based on campaign performance and client objectives.
- Client Communication: Build and maintain strong relationships with clients, serving as their primary point of contact for paid social campaign-related inquiries. Provide regular updates on campaign performance, discuss strategy recommendations, and address any concerns or questions.
- Campaign Strategy: Collaborate with the team to develop paid social campaign strategies aligned with client goals and objectives. Conduct competitive analysis, identify industry trends, and implement best practices to drive campaign success.
- Reporting: Prepare comprehensive reports on campaign performance, highlighting key metrics, insights, and recommendations. Deliver reports to clients on a regular basis, providing clear and concise explanations of performance and areas for improvement.
Requirements:
- Minimum 1 year of hands-on experience managing paid social campaigns across platforms such as Meta (Facebook/Instagram), TikTok, and Pinterest.
- Proficient in using platform analytics and reporting tools to track and analyze campaign performance, audience engagement, and conversions.
- Strong understanding of audience targeting strategies and ability to develop effective audience segments for each platform.
- Creative mindset with the ability to collaborate with the creative team in developing engaging ad copy and visual assets.
- Excellent communication skills, both written and verbal, with the ability to effectively communicate with clients and internal team members.
- Proactive and self-motivated, with a passion for digital marketing and staying up-to-date with industry trends and best practices.
Bonus: Experience with other paid social platforms, such as Twitter, LinkedIn, or Snapchat, is a plus.
Flexibility to occasionally attend meetings in Liverpool City Centre or other locations within Liverpool City Centre, with the majority of work being home-based.
Benefits:
- Opportunity for growth and development within a small digital marketing agency.
- Work with diverse clients across various sectors, ensuring each day brings new challenges and opportunities.
- Collaborative and supportive team environment with close client relationships.
If you are a results-driven individual with a strong understanding of paid social media campaigns and a passion for delivering effective digital marketing strategies, we would love to hear from you. Please submit your resume and a cover letter highlighting your relevant experience and skills.
Job Type: Full-time
Salary: £19,000.00-£23,500.00 per year
Benefits:
- Casual dress
- Work from home
Schedule:
Experience:
- Social Media Advertising: 1 year (required)
Work Location: In person