Job Description
About us
The BSLM is an independent charity, set up to promote the role of lifestyle medicine in improving people’s health and wellbeing. We believe many chronic diseases can be prevented, managed and even reversed by properly applied lifestyle medicine principles.
The society was founded in 2016. We now have over 1500 members drawn from a range of disciplines including primary and secondary care clinicians, allied and public health professionals, scientists, educators, researchers and patients. We’re Haddington-based, offering hybrid (2 days in office per week) and flexible working with a positive team culture, underpinned by service to our stakeholders and a passion for purpose.
The role of the Marketing Officer is the delivery & development of BSLM, and its organisations / charities, marketing, communications, and public affairs strategy. This encompass’ the development, design and maintenance of the charity’s website (from a content perspective), digital marketing campaigns, social media marketing and brand management. This would include the design, drafting and distribution as well as guidance and input into campaigns such as promotions / packages, lead generation projects, print requirements and media/PR content. Key areas of focus would include:
Digital Marketing
Maintain and development social media channels, marketing mailers and websites in line with the marketing strategy. Support the ongoing maintenance, implementation and engagement of our social media channels, to deliver engaging content for our online audience. As well as producing high-quality social media content, you’ll also be able to drive insights and improvements through data reporting and analytics. Working closely with leadership team and colleagues to help develop best practice with social media presence.
Brand Management
Delivering a consistent brand presence
- Brand Management - providing input and direction for the brand
- Sharing & maintaining style guides, templates and other materials to ensure the brand guidelines are adhered to in all external and internal communications
- Building brand banks of graphics, etc
- Advising internal and external stakeholders of issues relevant to the brand
- Managing relationships with brand partners and external consultants, including the media
- Recommending and implementing areas for improvement
- Using Data and Analytics to create actionable recommendations and strategies
- Excellent stakeholder management
- Strong influencer skills
- Update and alignment of branding for all external systems and platforms
- To work on the development of digital flyers, E-Newsletters, Database Management, general collateral as identified.
- Work to deliver given set of monthly reports for internal and external distribution.
- To plan, create content, develop and manage the group’s online social media platforms, particularly Instagram, Facebook, Instagram, Twitter and LinkedIn
- To work collaboratively with the wider teams and other departments across the group.
Reporting, Data & Analytics
Utilising Google Analytics for reporting, guiding and directing website and social media content, traffic and statistics. Creating, maintaining and utilising data and analytics to respond to and guide future campaigns and focus.
The Marketing Officer will also play an instrumental role in the involvement and delivery of our annual conference and regional meetings, webinars and attending industry related conferences. This includes events or meetings as relevant to increase the brand awareness, industry credibility and business development. Due to the nature of our membership, some of this will be required on evenings/weekends, although not excessively.
Skills/Aptitude required
- High standard of creativity & design skills
- Effective communication/interpersonal skills
- Strong planning /organisational and problem-solving skills
- Self-motivated and able to use initiative to drive the role forward
- Appropriate attention to detail and numerical skills
- Ability to exercise discretion and tact at all times
- Confidence to work with stakeholders at various levels
- Ability to work under pressure in an organised manner
- Be flexible and have the ability to work as part of a team
- Solid understanding of marketing & social media principles
- Experience in medical and/or membership organisations an advantage
Systems skills/Experience
- Experience using role specific systems such as Adobe Creative Suite (Express, Premier Pro, Illustrator) or similar / related
- Experience in the basic production of video content for both social media and across other platforms (e.g. website)
- Supporting systems such as Hootsuite, Wordpress, Vimeo, Microsoft Office, Campaign Monitor, Course Merchant, etc
Job Type: Full-time
Salary: £28,000.00-£30,000.00 per year
Benefits:
- Casual dress
- Company events
- Company pension
- Flexitime
- Work from home
Schedule:
- Flexitime
- Monday to Friday
Experience:
- Digital marketing: 1 year (preferred)
- Marketing: 1 year (preferred)
Work Location: Remote