Job Description
Social Media Leader
Pendragon PLC Head Office (Hybrid)
Competitive salary with pension, critical illness pay, life assurance, 23 days holiday plus bank holidays, exclusive company discounts on used car purchases, leasing deals and aftersales services
Reporting to the Digital Marketing Leader, the Social Media leader is responsible for developing, implementing, monitoring, and measuring the Pendragon PLC Social Media strategy across all group channels including UK Retail and B2B accounts in order to increase brand awareness, reach, engagement and website traffic.
As a team leader you will also be responsible for managing the social media team associates to ensure responsibilities and objectives are clearly communicated, understood and actioned in line with best practice and have support through clear objectives, regular 121s and the opportunity to develop and work on a Personal DevelopmentPlan.
What does the role of Social Media Leader involve?
- Developing and executing a social media strategy through audience and competitor research across all group businesses and social channels
- Developing social content themes and calendar aligned with brand/partnerships, PR and internal initiatives to drive creative, innovative and engaging content
- Measuring the impact of social media activity and provide regular reporting and analysis to senior stakeholders against key performance indicators
- Building relationships and collaborating with internal teams and external partners to build on social strategy and execute content
- Managing and developing a team of 2 Social Media executives, ensuring that the team work together effectively and have support through clear objectives, regular 121s and the opportunity to develop a Personal Development Plan
- Leading regular workshops to collaborate with the team to bring new ideas to the table, identifying new opportunities and creating the content required to fulfil the social calendar to boost engagement and performance (both social and website) across all platforms
- Staying up to date with the latest social media trends, best practices and technologies
What do I need to succeed in the role of Social Media Leader?
- Proven experience as a Social Media Manager or similar role
- Strong understanding of social media landscape and channel relevance
- KPI driven and with a head for numbers
- Ability to work at strategic and practitioner level
- Experience in managing and coaching team members
- 3 years’ experience with managing social media accounts
- Great copywriting skills
- Excellent written and verbal communication skills
- Experience with social media management tools (e.g. Rep.com, Sprout Social)
- Knowledge of paid media (especially paid social), Content Marketing, PR and Google Analytics
- Ability to multitask and work under tight deadlines
Here at Pendragon, together, we’re unstoppable. Collaboration is at the heart of our culture, and it’s the power of our group coming together that unlocks our potential to transform automotive retail. We thrive in a fast-paced environment where the doors are open, if you have the attitude and drive to walk through them. We’ll empower you with the opportunities to bring out the best in yourself, and in return you’ll support and bring out the best in others. If this sounds like a perfect fit for you, then apply today and join our journey in driving beyond the possible.
Pendragon recognises the value that diversity brings to the workforce. This is why we positively welcome applications from all walks of life, backgrounds, and communities. If you have the motivation, skills and talent potential that we are looking for then get in touch. We are an equal opportunities employer.
Job Types: Full-time, Permanent
Benefits:
- Company events
- Company pension
- Cycle to work scheme
- Employee discount
- On-site parking
- Referral programme
- Store discount
- Work from home
Schedule:
Work Location: Hybrid remote in Nottingham