Job Description
We are excited to bring you a fantastic career opportunity with our client - a rapidly growing mobile app growth consultancy located in the heart of Farringdon, Central London. This Marketing Analyst position is open and ready for a motivated and data-centric ASO Executive to join their young team of 30 app experts with over 80+ years of combined mobile marketing expertise. Your official job title will be ASO Executive (App Store Optimisation's)
Our client is dedicated to providing the best-in-class app growth services to their global clients including NBCUniversal, Gymshark, Channel 4, Confused.com, B&Q, and UKTV, among others. They are proud recipients of numerous industry awards such as The Drum’s Mobile Agency of the year & the ASO Company of the Year.
Here's what you'll be doing as the Marketing Analyst:
- Conducting keyword research and competitor analysis to identify new ASO opportunities across different types of apps
- Optimising app titles, descriptions, screenshots, and other metadata to improve search rankings and user conversion
- Attending client meetings, presenting findings and recommendations, and providing regular updates on project progress and performance
- Preparing reports with analysis for clients that highlight the impact of ASO efforts on their app's performance, utilising ASO tools to deliver data-driven insights
- Organising and prioritising monthly, weekly, and daily deliverables
- Contributing to and developing case studies on app marketing best practice and ASO trends
Here are the skills you'll need to succeed as the Marketing Analyst.
- Excellent written and verbal communication skills, experience in writing for various media formats preferred (e.g., blog posts, long-form articles, social media or video scripts)
- Strong desire to learn, open-minded and able to take feedback and constructive criticism in stride, using it to refine your work and grow as a professional
- Collaborative and curious self-starter with a demonstrated ability to keep projects moving and deliver great results on time without the need for too much oversight
- Ability to thrive in fast-paced environments and adapt quickly to shifting priorities
- Creative and empathetic thinker, with a customer-first approach. Experience in client management or customer service is preferred
- Confident manipulating data sets in Excel and working with PowerPoint. A flare for visual storytelling and data analysis. Experience using SQL is a bonus.
- Experience in a marketing or agency environment is desirable
- Familiarity with mobile developments, apps, design, and user experience principles is a plus
- And a real interest in the fast-growing world of mobile/digital
Here are the benefits of this job:
- Fun and relaxed work environment that encourages creativity and collaboration, with a friendly and supportive team
- Company bonus scheme – 10% of salary if we hit our targets
- Regular social events such as axe throwing, go-karting, and more...
- Monthly mobile phone contract bill coverage up to £30
- Personal development training
- Genuine access to Senior Management so you have a say and a real voice in the direction of the company
- 25-day holiday allowance (increases after 2 years)
- Company Pension
- Summer Fridays
- Life insurance
- Tea, coffee, fruit, and snacks in the office
- Competitive graduate starting salary of £25,000 - £28,000 PA DOE
A career in the mobile app industry is exciting and ever-evolving, with endless opportunities for growth and learning. Joining our client's team as the Marketing Analyst will give you the chance to work with global clients, be a part of a passionate and talented team, and be recognised for your contributions with various industry awards. Don't miss out on this fantastic opportunity!
Job Type: Full-time
Pay: £25,000.00-£28,000.00 per year
Schedule:
Work Location: One location