Marketing Automation Manager – B2B, Salesforce and Governance
Location: Malvern, UK or Almelo, The Netherlands
Flexitime: (core hours: 10.00 am - 12.00 pm and 2.00 pm - 3.00 pm) to help you to achieve an excellent work-life balance
Remote Working: Up to 3 days per week (part of this role will include being on-site occasionally to collaborate with the team)
Package: Competitive salary + benefits + 25 holidays (plus Bank holidays) + Pension Scheme
Summary
Are you passionate about data and exploiting marketing automation and systems to manage and optimise our global marketing processes?
Do you want to do this in an ambitious, fast-growing, international company with a friendly and inclusive culture?
Can you develop and implement digital marketing automation strategies to increase leads, improve campaign performance, and build automation processes to capture sales and marketing data into CRM to optimise reporting?
Then this might be your chance to join our Global Demand Centre team!
Our Culture
You'll be a part of a diverse-multilingual international team spanning Europe, Asia, North America, and the UK. We're a diverse bunch of rockstars with 40% female representation speaking several languages, including English, Dutch, Brazilian Portuguese, Chinese and Japanese
Our Team
Our team comprises Email Marketing/Events Specialists, Digital Content Marketing Managers, Campaign Planning Executives, and a Marketing Technologist that supports a more comprehensive group of Digital Demand Creators such as Web developers, Acquisition (incl. SEO & Search) executives and UX & CRO specialists
About Malvern Panalytical
From forensics to Nanotechnology, our analytical systems and solutions help the world's top researchers do ground-breaking work on the small things that make big things possible. We're after enquiring minds, imaginative thinkers, proud geeks, and those who are irresistibly drawn to complex problems others can't crack.
What be you'll doing?
You'll work collaboratively with multiple stakeholders to manage and optimise our global marketing processes by leveraging data, analytics, and best practices to support the execution of our marketing strategy across the whole customer lifecycle
Responsible for enabling the business to consistently track efficient, effective marketing campaigns across systems and channels at scale to deliver measurable results
Projects include:
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Development, optimisation and integrations of MAP
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Campaign tracking enablement
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Engagement automation flows
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Development of dashboards and reports
Responsibilities Anyone?
In this role, you'll be responsible for the development of the marketing automation technology stack (MAP, with other sales & marketing and lead generation platforms) to drive and streamline lead generation, campaign management and automation across systems and channels whilst tracking and reporting on the performance of these.
What do you need to be successful in this role?
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Degree educated in Marketing, Computer/Data Science or equivalent technical field with relevant professional experience
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5+ years’ experience managing B2B environments, including marketing automation, lead generation, marketing operations and marketing analytics/reporting
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Deep understanding of Salesforce/Pardot across leads and campaigns, connected campaigns, reporting, and systems integrations
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Veritable Self-starter: possess a pragmatic approach to drive change and inspire!
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Be Fearless: the ability to take a 'bird's eye view' to optimise product changes from a non-bias perspective of internal processes
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Veritable self-starter: Be pragmatic - the ability to take the initiative to drive change and inspire!
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A proven track record of successful and profitable marketing activities through the effective use of Marketing Automation
Nice to Have
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Transferable B2B exposure, including high-cost capital equipment/long-sales
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Understanding of ITIL landscapes within marketing, Agile Marketing
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Experience with other marketing technologies, including Salesforce connectors, CMS, website analytics, social media, and advertising platforms.
YOU DEFINITELY WANT THIS JOB
#LI-TG1