Job Description
St Michaels Resort has always been passionate about creating an experience that guests visiting Cornwall will never forget. With over 20 years of delivering luxury, coastal getaways and since its recent re-development, the Resort is one of the first names in Cornish hospitality.
Our “Feel Good Again” philosophy is embraced in all aspects of the hotel, from guest experience to crew wellbeing. Every crew member is an essential and valued part of the Resort team and everyone has a part to play. Living well is a core philosophy at St Michaels and the Resort offers a range of benefits and ongoing support to its crew.
ROLE OVERVIEW
The Digital Marketing Executive is a key member of the St Michaels marketing team, responsible for delivering creative content across key digital channels. This role is based in our office in Falmouth Cornwall.
This will cover execution of email marketing campaigns, updating content and performance monitoring of the website.
The role will assist in the implementation of the marketing and e-commerce strategy for the whole resort (covering Rooms, Food & Drink, Meetings & Events, Health Club & Spa) in order to increase the hotel’s revenue across all markets and segments.
DUTIES & RESPONSIBILITIES
· WEBSITES:
o Continual development of the website to reduce bounce rates, improve the user experience and increase our conversion percentage.
o Deliver online content across the website and paid social media to meet KPIs including CTRs, SEO strategy and conversions.
o Produce monthly reports on website performance, identifying high and low performing pages, particularly from a UX, bounce rate, conversion and SEO view.
· CRM & EMAIL
o Work to improve segmentation of our database, copywriting for the scheduled email marketing calendar and execution of the overall email marketing strategy.
o Continually develop the automated customer journey for new guest bookings and new subscribers.
o Drive database growth in line with the marketing strategy KPIs and measure, analyse and report on all e-marketing campaigns on a weekly basis.
o Be a key player in copywriting across several formats on and offline, to include print as well as digital.
PROFESSIONAL ATTRIBUTES, SKILLS & EXPERIENCE
· A minimum of 3 years marketing experience
· A passion for digital marketing communications
· Hands-on experience in delivering email marketing and social media campaigns
· Excellent copywriting ability
· Good knowledge of best SEO practice
· Strong analytical ability with Google Analytics experience
· CRM segmentation experience and understanding
· Excellent communication, interpersonal and presentation skills
· Display initiative, an eye for detail and effective research skills
· Be a team player, resourceful, flexible and responsive in dealing with people
· Able to work under pressure to short deadlines
· Experience within the hospitality industry is an advantage, but not critical
REMUNERATION
Perks and Benefits*:
- Comprehensive Crew Development program from day one
- Wellbeing events and a commitment to continuing care in our Crew
- Healthy and nutritious meals whilst on shift (we are a wellness Resort after all)
- Free Gym membership with friends and family discounts
- 25% off Food and Beverage across the Resort for you, your family and friends
- Spa discounts
- Room discounts
- Crew Events throughout the year
- Partner business concessions
HOW TO APPLY
Please send a copy of your CV and covering letter detailing your suitability for the role to Lucy Woodman. Please indicate your current salary and notice period. Due to the large number of applications normally received, regrettably we are only able to reply to candidates who have been shortlisted.
Job Type: Full-time
Salary: £25,000.00-£27,000.00 per year
Benefits:
- Discounted or free food
- Employee discount
- Gym membership
- Referral programme
- Wellness programme
Schedule:
Work Location: One location
Reference ID: SMH7622