Job Description
Dalmahoy is located 7 miles from Edinburgh’s city centre, surrounded by beautiful Scottish countryside, just off the A71 lies the four-star Dalmahoy Hotel and Country Club. With spectacular views to Edinburgh Castle and the Forth Bridges, it is a celebration of Scottish heritage dating back to the 13th century.
With 18 operating departments and up to 250 employees, Dalmahoy offers unrivalled opportunities to progress your career across many different roles and disciplines.
Come and join us!
The Sales & Marketing Executive will identify research and qualify potential customers and new contacts for Dalmahoy Hotel & Country Club. They will work with both existing sales leads and new opportunities to qualify customer requirements against the strategic needs of our business in order to secure quality appointments for the sales team, meeting agreed KPI's to include call volume and conversion. They will also support the Marketing Manager by contributing to the development of marketing strategies.
The Sales & Marketing Executive will ensure that sales activity is in place to support account development and penetration, planning and communication to grow sales revenues for Dalmahoy.
Essential Functions
- Managing a small set of existing corporate accounts
- Prospecting for new sales leads (new and existing accounts) with key focus on the meetings & events segment
- Re-soliciting historical bookings for repeat business
- Scheduling customer facing appointments (as required)
- Monitoring key competitors, identifying key clients, promotions, business levels and development activity
- Ensuring all sales administration is in place to support account development for the Sales Team.
- Performing all administrative duties as outlined by the Director of Sales & Marketing Manager
- Playing a supporting role with RFPs for meetings, events and accommodation
- Supporting the co-ordination of FAM trips, hospitality events, trade shows and exhibition
- Supporting the execution of defined hotel marketing strategies
- Playing a supporting role in preparing monthly reports for the asset managers
- Updating Opera with sales activity, new contacts and contact/address amendments
- Support with social media and online content planning and copywriting
- Support Marketing Manager with in conducting research and analysing data to identify and define audiences.
Competencies
- Strong customer development and relationship management skills
- Ability to work under own initiative to meet assigned goals
- Basic understanding of sales and marketing strategies
- Ability to develop and implement successful strategies to target new opportunities or further penetrate known hotel accounts
- Planning skills
- Ability to interpret market data and apply to sales strategy
- Strong communication skills (verbal, listening, writing)
- Strong problem-solving skills
- Excellent negotiation skills
- Ability to use standard software applications
Preferred Education and Experience
- Experience in a hotel related or commercial sales and marketing environment (preferred, not essential)
- Verbal and numerical analytical ability
- Strong communication, negotiation, and telephone skills
Other Duties
This job description is not designed to cover or contain a comprehensive listing of the activities, duties or responsibilities that are required of the employee for this position. Duties, responsibilities and activities may change at any time, with or without notice, at the reasonable request of management.
Job Type: Full-time
Salary: From £24,000.00 per year
Benefits:
- Canteen
- Company events
- Company pension
- Cycle to work scheme
- Discounted or free food
- Employee discount
- Free fitness classes
- Free parking
- Gym membership
- Life insurance
- On-site gym
- On-site parking
- Referral programme
- Sick pay
- Store discount
- Wellness programme
Schedule:
Ability to commute/relocate:
- Kirknewton: reliably commute or plan to relocate before starting work (required)
Experience:
- Sales: 1 year (preferred)
Licence/Certification:
- Driving Licence (preferred)
Work Location: In person
Reference ID: Sales and Marketing Executive