The role of Paid Media Manager is a pivotal position within the marketing team, and critical to the ongoing success of the company with responsibility for developing and implementing the strategy across all paid media campaigns including paid search, paid social, affiliate marketing and retargeting.
The successful candidate will be able to demonstrate a data driven approach, utilising market and performance information to achieve the companys targets and maximise return on investment.
Key Duties and Responsibilities:
- Develop and implement a paid marketing strategy focused on the acquisition of new customers, retargeting of all data sets, and be able to identify areas of opportunity for growth across the companys brands.
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Manage, maintain, and optimise campaigns across all the main paid digital channels, including Google Ads, Microsoft Ads, Meta Business Suite, Commission Junction and Criteo.
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Manage in-depth campaign analysis, reporting on channel performance and providing actionable insights to the relevant internal stakeholders.
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Regularly identify keyword and landing page optimisations, whilst keeping up to date with consumer search trends to support best practice across the websites.
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Assist in the optimisation of the category structure of the companys websites in-accordance with market and consumer search trends.
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Liaise with the broader marketing team to ensure engaging ad copy is used throughout all paid media campaigns.
- In conjunction with the IT team, ensure all accounts are tracking the correct conversion actions, enabling campaigns to perform to their full potential.
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Work closely with external account managers, challenging them to ensure continuous improvement.
To be considered for the role you must have the following:
- 2+ years digital experience running large scale paid media campaigns within the D2C market.
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Experience working for a retail business would be preferable, however an agency side background would be considered where the clients have been relevant to the companys sector.
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A detailed understanding of Microsoft Office products and other analytical tools.
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Excellent people skills and an ability to work with other team members and stakeholders.
This role will be both office based, and allow working from home.