A great opportunity to join a dynamic beauty company in a newly created role of Social Media & Influencer Officer. Erborian is a Korean skincare brand, which is part of the L'Occitane group.
The Brand
At Erborian, we aim to change the approach to beauty by creating easy to use, benefit-oriented products that always promise to put our customers and their skin first. We are a skincare brand that combines the most sophisticated Korean technologies and ingredients to formulate game changing products, such as our award-winning CC and BB Creams.
Our hybrid products sit between skincare and makeup and are distributed in the UK through Wholesale channels offline (Space NK and Boots) and online (Look Fantastic, Amazon, Boots, Space NK, Sephora, ASOS and Look Fantastic) and through its own e-commerce website.
The Mindset
As Social Media & Influencer Officer your job will be to effectively, efficiently and creatively support the team and wider business by boosting awareness, education and excitement through organic and paid influencer activities, across our social channels, and through community management and influencer eventing.
The perfect candidate will have a start up mindset and be hugely passionate about beauty, social media and the general media landscape and be eager to learn all aspects of a busy influencer marketing office including paid influencer campaign management, community management and content creation, as well as much more! They will be a strong multi-tasker, a creative thinker and a team-player who is able to also work independently when needed.
Report into the PR & Communications Manager and oversee junior members of the team (interns/work experience).
Social Community Mangaement & Organic Influencers:
- Build an engaged community on our social media channels with a strong focus on TikTok using qualitative metrics and day-to-day community management.
- Build ongoing relationships with key influencers and tastemakers in the industry with a view to generating qualitative organic content on social media in-line with KPIs.
- Create and manage a social media content strategy for our IG and TikTok channels with assistance from PR intern (including content creation where needed).
Paid Partnership Activities:
-
Manage from start to finish Paid Influencer Campaigns with assistance from Manager – including shortlisting, negotiating, contracting, briefing, approving content and paying influencers. Set KPIs ahead of campaign pending on brand objectives (awareness/conversion).
Strategy & Ad Hoc:
- Manage the day-to-day running of the press office including (but not limited to): Stock management, press coverage, reporting, budget tracking and send-outs.
- Ensure a close working relationship with the Digital, Commercial, Marketing and International teams to support their business objectives and strategy.
- Contribute any fresh and creative ideas for new launches, and hero focuses to assist and bolster the UK PR, Digital and Social strategy for Erborian – ensuring all activities have a 360 consumer-centric approach.
- Create ‘press’ materials including e-blasts, press releases, target influencer lists, etc, with sign-off from PR Manager (including sense-checking international CRM Emails and AD materials).
- Assist in any eventing (in-person and online) planning and execution (with assistance from the PR intern/guidance from PR Manager).
- Plan and execute product and creative mailers in line with brand strategy and launch calendar.
- Assist PR Manager in working alongside any external agencies (TikTok/Press) to ensure increased efficiency.
Monitoring, Reporting & Budgeting:
- Monitor and optimize our monthly report to track performances.
- Follow-up budget on a monthly basis - Managing PO’s within the budget in a timely manner, ensuring any issues are effectively communicated with all key stake-holders.
- Benchmark trends and share them with the whole UK team.
-
Minimum 2+ years’ experience in a permanent role working in beauty in a similar role (agency or in-house).
- Confident working with Microsoft Word, Excel, PowerPoint, Outlook, Dropbox, WeTransfer, Google Docs/ Sheets
- A team player with honesty, integrity, initiative and a can-do attitude working to support senior team members as well as supporting junior team members.
- The ability to be a self-starter, pro-active, multi-task and work effectively and efficiently in a fast-paced environment across multiple projects / roles.
- A leader in digital, social and industry trends.
- A good eye for detail and excellent creative writing skills.
- Efficient, organised with excellent time management skills
- Excellent communication skills (verbal & written)
- Experience in using social coverage tracking tools necessary (Tribe ideally).
- A keen interest in emerging influencers and broader media landscape – especially across digital and social media.
- Experience in creating a social strategy, scheduling content and community management ideal.
- Personal and professional passion for content creation ideal, especially IG and TikTok (Canva and Photoshopping experience preferential).
- Negotiating/contracting/briefing influencer experience ideal.
- Good press, digital and influencer contacts important.
- Experience in budgeting / raising POs etc
-
Generous Staff Discount to use on all your favourite L’Occitane Group products (including L’Occitane, Erborian, Elemis and more)
- Training Product Allocation every month!
- Generous Holiday Allowance, increasing with length of service
- Excellent well-being policies including enhanced Maternity and Paternity policy
- Extra day Holiday if you get married
- Half day Holiday for your Birthday
- Company Pension Scheme
- Annual Company Bonus
- Group Income Protection
- My L’Occi Rewards: Discount/Cashback from 1000s of high street retailers as well as Well-being Hub, GymFlex, Cycle to Work, SmartTech Loans and Childcare Vouchers
- Private Health Insurance with Westfield Health
- Employee Assistance Programme for all Associates and their families
- Flexible working
- Much, much more!
- Some benefit eligibility is based on length of service
Since 1976, L'OCCITANE en Provence has been imagining, producing and selling beauty, skincare and well-being products with an intention to share nature's wonders with the world. Our ambition is to not only sustain lands, but to regenerate ecosystems. We believe beauty goes beyond what the eye can see. From seed to skin, we are holistic in our approach. At L'OCCITANE en Provence, we've always been Cultivators of Change. This mindset is nothing new. We do our best to create positive change for the world, and we always try to inspire everyone around us to do the same.
L’OCCITANE is an equal opportunities employer. This means that, when making decisions about our employees’ careers with us, our main considerations are their ability to do their jobs and develop in their roles.
One way we cultivate change is by creating a more diverse and inclusive workplace and organisational culture. As part of this, we are committed to building an environment that is free from discrimination and harassment where everyone feels respected and valued.
We recruit positive-minded people who share our core values and our commitment to sustainability.