
Digital Mental Health Marketing Internship
Id Job: 316e774
Id Job: 316e774
About us
eMoodie.com
Company Mission Statement
eMoodie is a digital mental health start-up based in Edinburgh. Our mission is to combat the mental health epidemic unfolding around the world by ensuring that people have access to affordable and reliable mental health tools. We do this by pairing an individual’s self-reported symptoms with their smartphone sensing data in combination with AI-driven algorithms to determine their current problems and progress while engaging with digitally delivered therapeutics. Our solutions are aimed at giving individuals the tools they need, as early as possible, to effectively manage their mental health - thus preventing the deterioration of milder symptoms into clinical disorders. The mounting tide of mental health problems in our society is a key issue of our modern age and eMoodie is dedicated to helping flatten the mental health curve.
Product Overview
eMoodie has two products: a research platform called eMoodie Labs and a mental health app called eMoodie Minds. The current job overview would focus on the latter. eMoodie Minds is based on a unique approach to screening for mental health symptoms such that digital interventions can be targeted to the symptoms individuals are actually experiencing rather than providing generic advice - which is what standard digital mental health tools do. eMoodie Minds is currently in development and its initial version will focus on addressing employee stress and burnout amidst the increasing shift to remote working patterns brought about by the pandemic.
Typically, digital screening for mental health problems is achieved through self-report questionnaires, but there are many limitations to this approach including biases in one’s memory when reporting on emotionally salient events, and the fact that regular self-reported entries can become burdensome. To address this, eMoodie wants to focus on more objectively collected data. We plan to leverage vocal and facial expression data (e.g. through voice and video recordings), in combination with location and ECG data collected from smartwatches, to build Deep Learning AI models which can predict behavioural markers (e.g. sleep problems, affect, and anxiety) of mental health problems.
AI has greatly advanced diagnostics in the medical treatment of physical health problems, but has simply not been applied to mental health with the same rigour. eMoodie’s goal is to advance digital mental health screening and diagnostics so as to mitigate the harms caused by misdiagnosis and the lack of appropriate support that is rife in our health system.
Main responsibilities:
You will work under the guidance of the Senior Executive team and together with the design team, and will be responsible for:
The development of digital assets to be used in the promotion of the app to the targeted audience and relevant stakeholders; you’ll help firstly, concretise eMoodie’s marketing strategy (both digital and offline) by developing graphics and videos which will be used in the various campaigns, and, secondly, develop assets to educate stakeholders about eMoodie’s solution.
Contributing to management of social media accounts.
Managing blog.
You’ll gain hands-on experience in digital communication and marketing, invaluable experience in working in a start-up, fast-paced environment, and will have played a key role in getting eMoodie’s initial product to market by the end of 2023.
Person specification:
You are expected to:
It will be a plus if you:
Application:
Job Types: Part-time, Internship
Contract length: 6 months
Part-time hours: 5-10 per week
Salary: £7.49-£10.42 per hour
Benefits:
Schedule:
COVID-19 considerations:
N/A
Education:
Language:
Work Location: Remote
Application deadline: 30/04/2023
Reference ID: EMOODIE007