TED’S MISSION STATEMENT
Our Mission is to build a successful company through the creation of a leading designer brand. By conducting ourselves in an efficient and courteous manner and by maintaining Ted’s high standards and integrity, we pride ourselves in always being in a position to satisfy the needs of our customer. In order to protect the ethos and persona for which we have gained an enviable reputation, we always ask ourselves the question: ‘Would Ted do it that way?’
WHERE DOES THIS ROLE FIT WITHIN TED'S TEAM?
As part of the Brand Marketing function you will be working as a key member of the wider Customer team. You are responsible for delivering the brand marketing objectives. You will act as a guardian and ambassador for the brand at all times, ensuring that all brand marketing activities deliver commercial results and respond to the global brand vision of Ted Baker.
Direct Line Manager – Head of International Marketing
MAIN RESPONSIBILITIES
o Marketing Activities
o Support in implementing an annual calendar of activity that builds brand awareness, affinity and customer acquisition.
o Incorporate brand campaigns into the global marketing calendar, ensuring they align with Trade team’s objectives, seasonal activities and key global marketing messages.
o Identify areas of focus within your remit and deliver on-brand proposals that are creative, innovative and commercially driven.
o Support with specific & focused responsibilities within key brand projects.
o Campaign Management
o Support and develop key elements of seasonal campaigns both offline & online ensuring robust planning, timely delivery and full evaluation of each activity.
o Work closely with the wider customer team to support the delivery of the brand marketing calendar, whilst always ensuring a consistent approach to communications.
o Proactively identify and propose new opportunities and partnerships that will drive brand awareness.
o Submit well-crafted and clear briefs for required assets or collateral into in-house Creative teams.
o Team Support
o Build and nurture relationships both internal and external that will support with brand marketing solutions and activity on an on-going basis.
o Collaborate closely and effectively with key stakeholders from the wider Customer team.
o Manage processes efficiently and effectively with a strong attention to detail on; critical paths, budget and purchase order management, supplier management & post analysis.
o Attend and contribute to weekly team updates
The job in more detail
Excellent understanding of Ted Baker
- Thorough understanding of Ted’s customer needs, preferences and insights
- Thorough understanding of Ted’s product offering.
- Thorough understanding of Ted’s UK, EU & international retailing environments
- Thorough understanding of Ted’s global business in its various territories & guises.
Excellent understanding of the market & competitive environment
- Awareness and internal communication of innovative developments within the fashion, media and entertainment industry of potential relevance to the business.
- Awareness and internal communication of all new communication channels – press, broadcast and digital media.
Team Working
- Support the Head of International Marketing to deliver brand communication objectives.
- Attend and contribute to weekly team updates and lead additional team meetings where appropriate.
TOOLS OF THE TRADE
- Previous experience in a similar role and in a fast-paced environment
- Knowledge and experience of brand marketing
- Highly organised and efficient with ‘can do’ proactive attitude
- Excellent verbal and written communication skills, some copywriting skills preferred but not essential
- Ability to manage budgets and multiple projects consistently
- Sound/Advanced working knowledge of IT packages – Excel, Word, PowerPoint and Outlook
PERSONAL TRAITS
TED’S VALUES…
AUTHENTIC We have the freedom to be our ‘best self’, being true to ourselves and others
KIND We try to do the right thing: for each other, our communities, our planet and for Ted
CURIOUS We are hungry to explore, innovate and think differently
COURAGEOUS We have the confidence to be brave, have fun and discover the unexpected
INCLUSIVE We embrace and respect individuality and celebrate difference & diversity
Ted Baker is committed to equal opportunities and embraces diversity, understanding the needs and benefits of a balanced, inclusive workforce. We do not tolerate any harassment or discrimination towards any of our candidates or employees. We are proud to be an equal opportunities employer.