Location: London, Speechmark (Hybrid working)
Hours: 37.5
Safety Notice: To ensure candidate and employee safety, we are continuing with our virtual hiring and onboarding processes until further notice.
As a key member of the Campaign Ops Centre of Excellence, the Logic Architect participates in the design and development of Always On Marketing (AoM) decision management solutions and decision frameworks.
They are responsible for applying the design principles of decision strategies into the solutions, which encompass inbound and outbound channels, real-time data events, indoing so understanding next-best-action and how this improves the customer experience. Covering both Consumer and SoHo segments
What will you be doing?
1. Designs and optimises the Decisioning Framework, including design principles, across multiple product, segment and channel touchpoints, in the context of off-line and real-time data inputs.
2. Translates business briefs, change requests and scenario requirements into omni-channel design briefs and decisioning tool configuration settings.
3. Supports Commercial Managers in formulating decisioning opportunities, including design, training and support and interpreting actuals vs expectations.
4. Runs simulations of scenarios resulting from suggested changes to the strategy and provides input to the customer strategy group.
5. Assesses requirements and writes briefs for new capabilities to support AoM communication requirements, from a business perspective, including routine and strategic customer data briefs and major enhancements to the decisioning platform.
Who are we looking for?
1. Experience in designing and implementing decision strategy framework solutions within Pega/AOM platforms.
2. Ability to work with IT specialists (internal and external) to direct build activity, address data quality issues, in doing so defining a performant infrastructure.
3. Experience in working across large customer data sets, preferably in large telco.
4. Accurate delivery under pressure, with a solid ability to resolve any conflict stemming from disparate ways of working across the business, or varying levels of understanding of AOM functionality
5. Ability to engage, motivate & upskill a team of data driven marketeers.