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Press Officer

This role will be responsible for generating strong, consistent press coverage across print, broadcast and online media.

This role will be supporting both consumer and corporate communications

Accountabilities and Responsibilities

• Work with buying teams to fulfil call ins and provide overall support to the Press Team

• Support both consumer and corporate PR

• Work closely with our Press Assistant to carry out and oversee all day-today press office functions, including regular organic influencer gifting.

• Manage the Press Office inbox

• Comp magazines for target media and provide weekly analysis to rest of the team

• Monitor results of broadcast coverage using Adobe tracking software and report figures to wider business in a timely manner

• Build and maintain relationships with senior fashion assistants, junior editors and stylists securing regular facetime via breakfasts, lunches etc

• Sell in news stories and new collections to target media

• Organise and oversee small scale press dinners, trips and events and closely assist and support PR Manager on larger scale PR Events

• Manage all regional PR activity including store openings, working closely with the Local Marketing Manager and Social Team.

• Work on specific projects each season – from idea stage through to implementation

• Maintain strong, consistent press coverage for New Look on target media

Technical Knowledge & Experience

• Excellent people skills, computer literature, excellent time management.

• Ability to prioritise workload and tasks

• Good telephone manner and exemplary organisational skills

• 2-3 years experience in a fashion PR role

• Strong media and influencer contacts

• University degree

• Proven contacts within industry

Minimum level of education or qualifications - Bachelor-level degree (ideally in the fields of brand, marketing, media or digital)

• Retail experience a plus

Essential skills/knowledge

• Demonstrated knowledge and experience in PR

• Acute creative acumen and flair

• Proven understanding of the omnichannel marketing mix

• Insight driven and commercially aware

• Strong visual and verbal communication

Desirable Skills/knowledge

• Agency or in house experience

• Budget management

• Line management

Measures / Key Performance Indicator’s

• Business objectives

• Commercial targets

• Brand tracker measures

• Team development

• Peer review

Key Relationships

Internally

• Customer Insight

• Buying, Merchandising & Design

• Marketing Ops

• Creative Studio

• Content & Editorial

• Fashion/Styling

• Social

• PR

• CRM

• Performance

• Ecommerce

• VM

• Retail

• Finance

Externally

• Creative Agency

• Media Agency

• Events Agencies

• Talent Agencies

• Partnership Agencies