The company are looking for a passionate, strategic Marketer to work with our award-winning brand in multiple markets, helping to make the full scope of their Corporate and Fiduciary Services division stand out internationally. Understanding their client base, sectors and services, you'll design and implement the overarching marketing strategy, bringing it to life through campaigns that create real ROI. This is an opportunity to get involved in a multitude of exciting projects with industry experts who are known as genuine thought leaders.
About:
You will be joining the company’s Corporate and Fiduciary Services division. The fast-growing team, spanning European, Asian and Caribbean time zones, works closely with their partner-led legal division to incorporate and administer a wide variety of vehicles, offering clients integrated legal and corporate and fiduciary services.
Key Responsibilities:
You'll create, develop and implement highly effective multi-channel communications campaigns in support of the company’s brand and business plan. This role spans strategy to tactics, with communications output including collateral, event and BD support, direct marketing, web content, thought leadership, advertising and social media.
Additional responsibilities include:
- Drafting and editing engaging, to-the-point and client-centric communications across all channels
- Increasing the company’s profile through on- and off-line initiatives, using data to build and refine campaigns
- Bringing the corporate and employer brands to life, establishing and reinforcing tone of voice
- Drafting industry and individual award entries
- Pursuing innovation and thought leadership in their communications output, in both content and delivery, bespoke to audiences and channels
- Supporting and advising people on their delivery of effective communication
- Creating effective briefs and contributing to effective agency and media relationships
Skills, Knowledge and Expertise
We're looking for someone with extensive experience of strategy and tactics in marketing communications, including experience in a professional services firm, and specifically with a corporate and fiduciary brand.
Key skills required include the ability to:
- Lead on and own strategic campaigns
- Write and edit compelling copy
- Leverage digital and social media
- Form and maintain highly effective working relationships at all levels
Robert Walters Operations Limited is an employment business and employment agency and welcomes applications from all candidates