Cadw is the Welsh Government’s historic environment service and looks after 130 historic monuments across Wales. The Marketing, Membership and Partnerships Manager role reports to the Head of Marketing and Business Development with a clear shared goal of promoting the Cadw brand, membership programme and wider activity through marketing, PR and communications. The role also manages the membership programme, including member accusation, retention, administration and communications, and the promotional partnerships strategy, including management of existing new promotional and brand partnerships. The role is supported by one Executive Officer but you may be required to manage more staff over the winter period.
Cadw is the Welsh Government’s historic environment service and looks after 130 historic monuments across Wales. The Marketing, Membership and Partnerships Manager role reports to the Head of Marketing and Business Development with a clear shared goal of promoting the Cadw brand, membership programme and wider activity through marketing, PR and communications. The role also manages the membership programme, including member accusation, retention, administration and communications, and the promotional partnerships strategy, including management of existing new promotional and brand partnerships. The role is supported by one Executive Officer but you may be required to manage more staff over the winter period.
Reporting to the Head of Marketing & Tourism Development, the Marketing, Membership and Partnerships Manager will:
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Provide input and strategic advice on all marketing and PR activity, including some copywriting. To be the key point of contact for Cadw’s Marketing and PR agency and manage the wider marketing budget.
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Lead on Cadw’s corporate membership and promotional partnerships, managing existing partnerships (such as the CSSC, Transport for Wales and Sky VIP) and creating new leads for corporate membership and promotional activity.
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Lead on Cadw’s membership programme, being the key point of contact for the agency managing the administration of the programme. Oversee comms to members, offers and incentives. To manage the relationship with partner membership organisations (English Heritage, Historic Scotland and Manx heritage).
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Lead on Cadw’s marketing print production, including working with the internal design and print procurement team, and oversee the strategy for leaflet distribution.
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Work with the Marketing and PR agency, commission and oversee communications projects for Cadw activity such as conservation projects, capital works and launch events.
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Lead on social media strategy, including the line management of the EO Marketing and Social Media Executive (who leads on the day-to day operation of Cadw’s social media channels, including Facebook, Twitter and Instagram). To provide and out-of-hours social media service for emergencies over weekends and bank holidays.
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Establish relationships with local authorities and destination groups to ensure partnership working in the tourism sector and utilisation of their channels to promote Cadw's messages and activities
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Oversee Cadw’s lighting and prize giving activity
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Learning and development tailored to your role
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An environment with flexible working options
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A culture encouraging inclusion and diversity
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A Civil Service pension with an average employer contribution of 27%
Applications will be sifted, successful candidates will then be invited to an interview where they may be asked to do a presentation.
Feedback will only be provided if you attend an interview or assessment.
Successful candidates must undergo a criminal record check.
People working with government assets must complete baseline personnel security standard (opens in new window) checks.
This job is broadly open to the following groups:
- UK nationals
- nationals of Commonwealth countries who have the right to work in the UK
- nationals of the Republic of Ireland
- nationals from the EU, EEA or Switzerland with settled or pre-settled status or who apply for either status by the deadline of the European Union Settlement Scheme (EUSS) (opens in a new window)
- relevant EU, EEA, Swiss or Turkish nationals working in the Civil Service
- relevant EU, EEA, Swiss or Turkish nationals who have built up the right to work in the Civil Service
- certain family members of the relevant EU, EEA, Swiss or Turkish nationals
Further information on nationality requirements (opens in a new window)
The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.
We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.
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