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Content Writer

Job Description

Content Writer

Are you an ambitious person working in Marketing? We have a Content Writer role within an award-winning business that stands among the fastest-growing in the Midlands.

The company’s long-term aim is to become the biggest incontinence provider in Europe; here, you will have an opportunity to be part of it. Recognised as an award-winning company with outstanding people and an entrepreneurial environment, the ideal candidate will enjoy the buzz of being part of a market-leading business with exceptional people.

In this role, you will be responsible for developing a consistent brand identity through the creation of content which informs and entertains. You’ll build and implement a content strategy, creating content and campaigns which are both on and offline, including writing for the company websites, blogs, PR, product and service descriptions, email copy, ad copy and for social media. You’ll take ownership of blog and website content, but you’ll also write thought-provoking articles relevant to the industry and even work with the design and video teams on visual content. You’ll be familiar with SEO best practices and keyword research and include this in all writing.

Key Responsibilities

As our Content Writer, you will be responsible for the following:

• Updating written content across e-commerce websites (product pages, category pages, blog posts, informational articles)
• Developing an overall content strategy in line with business objectives.
• Ensuring that all written content is fully optimised for organic search.
• Ensuring that all written content adheres to the strict tone of voice guidelines.
• Providing written content for digital PR.
• Working with the Brand Manager to create video scripts.
• Assisting the wider marketing team with written content (Google Ads, Email Marketing).
• Analysing and reporting on the effectiveness of new content.

You need:

• Excellent communication skills.
• 2+ years of professional writing experience.
• Experience writing e-commerce product/category descriptions.
• Experience in copywriting for SEO.
• Experience in writing in a specific tone of voice.
• Confident with analytics tools and a good understanding of conversion rate optimisation.
• Accuracy, a keen eye for detail and strong organisational skills.

Benefits

What’s in it for you? Please take the time to read our extensive list of benefits below:

• A chance to build and grow a department in a rapidly expanding/award-winning company
• Market-leading annual leave starting at 23 days plus 8 bank holidays (31 days in total), which grows with the length of service
• Your birthday is off, so you always enjoy your birthday!
• We’ll pay for your Marketing/management and other external training courses.
• Awards and Recognition Schemes; delivering above and beyond never goes unnoticed
• Free Onsite Parking
• Complimentary tea, coffee, chilled water and soft drinks
• Pension Scheme
• Free Summer BBQ
• We care about our employee’s mental and physical health with well-being practices embedded in the company
• An environmentally conscious company

Work in a fun and lively environment in an up-and-coming business! You will be a crucial member of the Vivactive team and report to the Brand Manager. This is an incredible opportunity for an outstanding person; if you believe this is YOU, don’t hesitate to apply now.

Job Types: Full-time, Part-time, Permanent
Part-time hours: 37.5 per week

Salary: £25,000.00-£30,000.00 per year

Benefits:

• Casual dress
• Company events
• Company pension
• Employee discount
• Free flu jabs
• Free parking
• Gym membership
• On-site parking
• Referral programme
• Sabbatical
• Wellness programme
• Work from home

Schedule:

• Day shift
• Monday to Friday
• No weekends

Work Location: Hybrid remote in Telford

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