Job Description
Job description – Junior Marketing Executive
Job Title: Junior Marketing Executive
Hours: 40 Hours week, Mon – Fri
Department: Marketing
Salary: £24,000- £27,000
We are looking for a Junior Marketing Executive with a passion for Marketing.
You will help shape our multi-brand insurance marketing strategy and execution as we grow in an ever-changing travel market.
In return for your passion, skills and dedication we work Monday – Friday and offer:
- Flexible working
- Hybrid working (you must be able to commit to 2 days a week working from our office in Kings Hill, West Malling, Kent)
- Competitive salary
- Enhanced annual leave
- Development opportunities
- Employee Assistance Programme
- Death in Service benefit
- Private Health Insurance
- Critical Illness Cover
Role and responsibilities
- Work with the Marketing team to fulfil business and brand strategy across a number of in-house brands
- Execute campaigns and marketing activity across multiple channels, including Paid Search, Paid Advertising, SEO, PR, Affiliate Marketing, Email Marketing, Websites and Social Media
- Produce relevant content and engaging copy to be used across all marketing channels in line with briefs and brand guidelines
- Analyse the performance of campaigns and websites through reports and provide recommendations for optimisation
- Management, monitoring and growth of our social media channels and communities
- Provide clear, basic reporting on channel or campaign performance
- Arrange and deal with customer contact queries and complaints, including liaising with other teams, posting responses to negative reviews and handling requests
- Create and develop engaging social media content plans
- Manage, monitor and grow our social media channels and communities
- Identify and research any key business leads or prospective partnerships
- Identifying consumer pain points, make suggestions for improvements based on customer behaviour insights
- Providing clear basic reporting on PPC account performance
- Create PPC landing pages and ad copies, run search ranking reports and basic site crawls for site content changes, broken links and redirects
- Support in executing our SEO strategy to drive traffic, revenue and new customer acquisition
- Create and deploy email campaigns through our email marketing software Pure360
- Creating different types of marketing copy and content i.e., written, audio, video, infographics in varying styles and formats for different channels
Desirable Skills
- Strong storytelling ability with excellent verbal and written communication skills
- Able to identify topics that engage audiences, as well as identify and articulate new approaches to communicating with customers
- Good analytical skills
- Meticulous approach to spelling, grammar and accuracy
- Good knowledge or understanding of marketing principles, channels like PPC and SEO and the sales funnel
- Background in Marketing or Communications preferred, or experience across the whole marketing mix
- Marketing or Communications-related degree or equivalent would be an advantage
- Ability to prepare and present reports in a clear and concise way
- Empathetic, customer-centric thinking
Personal Attributes
- An interest in marketing with a real desire to learn, develop and contribute
- Passionate about delivering innovative and compelling marketing content
- Inventive with creative ideas on how to engage audiences
- Excellent time management and organisational skills
- Self-motivated team player who has the confidence to work independently but with support
- Champion of a ‘Test-and-Learn’ approach
- Highly organised and creative
- Curious – able to identify topics that engage audiences, as well as identify and articulate new approached to communicating with customers
Job Types: Full-time, Permanent
Salary: £22,000.00-£27,000.00 per year
Schedule:
Work Location: In person