It's a very exciting time to join the newly formed Value team to work on a core area of focus for Deliveroo. As a team, we look to provide the best value for our customers across all touch points to deliver strong business outcomes. We're looking for a Marketing Associate who will be responsible for building and executing our always-on Value campaigns and our core seasonal moments like Black Friday. This role reports to the Value Marketing Lead, UK&I and is based in London.
A successful candidate will be a self-starter, and a strong cross-functional worker able to lead teams to develop strong campaigns. You'll have a passion for thinking about customer value and have a natural ability to think strategically to solve business problems. You'll be confident working with customer data & insight to build marketing campaigns and have a knowledge and understanding of the marketing channel mix. You'll be a highly organised self-starter with a growth mindset and strong influencing skills, comfortable with ambiguity in a fast-paced and ever-changing environment, and able to 'think big' while paying careful attention to detail.
The Role
- This role will report to the Value Lead as part of the Value team.
- You'll lead our always-on value-led marketing campaigns, working closely with restaurant marketing and commercial teams to grow and optimise these programs. You'll help feed into which levers should be pulled to deliver a best-in-class promotional strategy to deliver against our ambitious growth targets.
- You'll also support in project management of seasonal promotions and targeted promotions, and deliver post-campaign analysis to inform and optimise future activations.
- You'll support the Value Lead in managing key stakeholder relationships across marketing channels, commercial teams, finance and legal.
- You'll have ears to the ground on competitor promotions in the market
Responsibilities
Internal Stakeholder Management:
- Management of quarterly restaurant-funded promotional communication, working closely with commercial and marketing teams to ensure strong restaurant participation.
- Communicate weekly on tracking vs targets to commercial leadership to ensure strong participation in campaigns.
- Lead working group of representatives from commercial teams including regional, national accounts and new restaurants.
Ownership of Always-on promotions:
- Lead creative development and asset creation, working with our internal studio team & external agencies where appropriate.
- Weekly execution of always-on campaigns inc working directly with restaurant marketing teams and commercial teams
- Feed into long term strategy for always-on promotions to ensure we are continuously improving
- Partner with the broader Value team on ways to expand the impact of promotions including product enhancements and new channels.
Reporting and Analysis:
- Perform monthly reporting of always-on campaigns to ensure long term optimisations and growth
- Deliver post campaign analysis on one off and seasonal promotions
- Maintain a competitor value tracker, partnering with CRM team to understand competitor promotional messages
Project Management:
- Seasonal campaigns: Lead execution of promotionally led seasonal campaigns, collaborating with our other marketing team partners, internal studio, commercial teams and internal channels on execution
What You Will Need
- 2+ years in marketing with experience in growth-driving promotional activities a plus
- A creative problem solver who can think things through analytically
- Solid understanding of data and how to draw conclusions
- Proven track record in making things happen - delivering results quickly and efficiently
- A self-starter attitude that's comfortable with constant change and enjoys working in a fast-paced environment.
- A proactive, can-do attitude, full of great ideas and able to get stuff done autonomously.
- Great communication skills with a passion for building strong relationships - proven experience communicating with internal and external teams.
Why Deliveroo?
Our mission is to be the definitive food company. We are transforming the way the world eats by making food more convenient and accessible. We give people the opportunity to eat what they want, when and where they want it.
We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, seeking to answer some of the most interesting questions out there. We move fast, value autonomy, and we are always looking for new ideas.
Benefits and Diversity
At Deliveroo we know that people are the heart of the business and we prioritise their welfare. We offer a wide range of great benefits in areas including health, family, finance, community, convenience, growth, time away and relocation.
We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest growing startups in an incredibly exciting space.